Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Tanit de Pouplana

PR and Media Specialist at Cyberclick.

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Tags: HubSpot By Tanit de Pouplana, on 29 November 2023

What Are the Main Properties of Hubspot?

When we talk about HubSpot properties, we refer to the key information stored about customers on the platform. Some properties are automatically filled in by HubSpot, while others need to be completed by the company. There are default properties (som...Read more

Tags: Digital Marketing By Tanit de Pouplana, on 14 November 2023

How a Digital Marketing Consultant Can Help Your Company

A digital marketing consultant is a professional tasked with advising companies on enhancing their digital marketing strategies, boosting their online business promotion, and effectively reaching potential customers. In essence, they conduct a compre...Read more

Tags: Online Sales By Tanit de Pouplana, on 8 November 2023

What Does SPIV Mean in Terms of Sales?

Many companies employ the SPIV program as a means to incentivize their sales and marketing teams. This strategy is primarily aimed at boosting sales. However, what exactly is SPIV in sales, and how does it work?Read more

Tags: Ecommerce By Tanit de Pouplana, on 27 September 2023

How to Make an Ecommerce Landing Page: Steps and Examples

Landing pages for ecommerce are specific pages within a website designed to attract leads (potential customers) from various marketing channels, such as Google ads, newsletters, or social media links. The goal is to encourage these leads to take a sp...Read more

Tags: Content Marketing By Tanit de Pouplana, on 23 March 2023

Gated Content: How to Use It to Generate More Leads

Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat...Read more

Tags: Podcasting By Tanit de Pouplana, on 14 February 2022

What Is a Microcast and How Can You Start One?

Podcasting has become a popular format for content in recent years. Recently, this format has evolved to include what's called a microcast.Read more

Tags: Cyberclick By Tanit de Pouplana, on 9 August 2021

Empowering Women in Digital Marketing

Although we have come a long way in the struggle for equal opportunities and equal rights, it is true that there is still a long way to go. At Cyberclick we want to pay tribute to all the women who day after day break the glass ceiling and create a p...Read more

Tags: Social Media & Social Ads By Tanit de Pouplana, on 5 July 2021

TikTok Ads: How to Generate Leads

TikTok ads has introduced a new lead generation tool for brands that advertise on this platform. This is fantastic news, as it allows users to achieve their marketing goals and connect with their audiences much more efficiently.Read more

Tags: Digital Marketing By Tanit de Pouplana, on 12 August 2020

How to Successfully Host a Virtual Event: 7 Key Tips

It’s no secret that in 2020, virtual events are now more popular than ever.Read more

Tags: Digital Marketing By Tanit de Pouplana, on 27 May 2020

Fake News: How to Tackle it Using Digital Marketing

Fake news is unfortunately a regular part of our online lives. However, there are thankfully many resources available to both users and brands to fight against this phenomenon.Read more