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Tanit de Pouplana

Content & Marketing Strategist en Cyberclick. Apasionada por la comunicación, la generación de contenidos y el mundo audiovisual. Graduada en Periodismo por la Universidad Autónoma de Barcelona.

Content & Marketing Strategist at Cyberclick. Passionate about communication and content creation. Tanit holds a degree in Journalism from the Autonomous University of Barcelona.

Author articles

Tags: Digital Marketing By Tanit de Pouplana, on 14 May 2024

7 Tips on How to Use Google Gemini

Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more

Tags: SEO & SEM, Digital Marketing By Tanit de Pouplana, on 24 April 2024

Interactive Voice Response: Revolutionizing Customer Service Dynamics

Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more

Tags: Social Media & Social Ads By Tanit de Pouplana, on 17 April 2024

TikTok Ads: How to Generate Leads

Creating a lead generation campaign using TikTok ads can be a powerful way to use social ads to gather contact information from potential customers directly on the platform. Similar to other platforms such as Meta Ads, TikTok Ads also offers lead gen... Read more

By Tanit de Pouplana, on 21 March 2024

Interactive Newsletters: Tips, Tools, and Creation Strategies

The newsletter is a key element within an email marketing strategy, as it allows you to convey a message to many people quickly and relatively easily. Read more

Tags: Content Marketing, Digital Marketing By Tanit de Pouplana, on 25 January 2024

The Top 8 Content Marketing Trends for 2024

The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more

Tags: HubSpot By Tanit de Pouplana, on 29 November 2023

What Are the Main Properties of Hubspot?

When we talk about HubSpot properties, we refer to the key information stored about customers on the platform. Some properties are automatically filled in by HubSpot, while others need to be completed by the company. There are default properties (som... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 14 November 2023

How a Digital Marketing Consultant Can Help Your Company

A digital marketing consultant is a professional tasked with advising companies on enhancing their digital marketing strategies, boosting their online business promotion, and effectively reaching potential customers. In essence, they conduct a compre... Read more

Tags: Online Sales By Tanit de Pouplana, on 8 November 2023

What Does SPIV Mean in Terms of Sales?

Many companies employ the SPIV program as a means to incentivize their sales and marketing teams. This strategy is primarily aimed at boosting sales. However, what exactly is SPIV in sales, and how does it work? Read more

Tags: Ecommerce By Tanit de Pouplana, on 27 September 2023

How to Make an Ecommerce Landing Page: Steps and Examples

Landing pages for ecommerce are specific pages within a website designed to attract leads (potential customers) from various marketing channels, such as Google ads, newsletters, or social media links. The goal is to encourage these leads to take a sp... Read more

Tags: Content Marketing By Tanit de Pouplana, on 23 March 2023

Gated Content: How to Use It to Generate More Leads

Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat... Read more