Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
When we talk about HubSpot properties, we refer to the key information stored about customers on the platform. Some properties are automatically filled in by HubSpot, while others need to be completed by the company. There are default properties (som...Read more
A digital marketing consultant is a professional tasked with advising companies on enhancing their digital marketing strategies, boosting their online business promotion, and effectively reaching potential customers. In essence, they conduct a compre...Read more
Many companies employ the SPIV program as a means to incentivize their sales and marketing teams. This strategy is primarily aimed at boosting sales. However, what exactly is SPIV in sales, and how does it work?Read more
Landing pages for ecommerce are specific pages within a website designed to attract leads (potential customers) from various marketing channels, such as Google ads, newsletters, or social media links. The goal is to encourage these leads to take a sp...Read more
Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat...Read more
Podcasting has become a popular format for content in recent years. Recently, this format has evolved to include what's called a microcast.Read more
Although we have come a long way in the struggle for equal opportunities and equal rights, it is true that there is still a long way to go. At Cyberclick we want to pay tribute to all the women who day after day break the glass ceiling and create a p...Read more
TikTok ads has introduced a new lead generation tool for brands that advertise on this platform. This is fantastic news, as it allows users to achieve their marketing goals and connect with their audiences much more efficiently.Read more
It’s no secret that in 2020, virtual events are now more popular than ever.Read more
Fake news is unfortunately a regular part of our online lives. However, there are thankfully many resources available to both users and brands to fight against this phenomenon.Read more
