Marketing Blog

The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more

Shopify Partners is a completely free program for businesses, startups, freelancers, and entrepreneurs who use the Shopify platform and want to generate extra income by contributing their knowledge and skills to the tool or by recommending Shopify to... Read more

Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more

Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more

Creating a lead generation campaign using TikTok ads can be a powerful way to use social ads to gather contact information from potential customers directly on the platform. Similar to other platforms such as Meta Ads, TikTok Ads also offers lead gen... Read more

The newsletter is a key element within an email marketing strategy, as it allows you to convey a message to many people quickly and relatively easily. Read more

The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more

When we talk about HubSpot properties, we refer to the key information stored about customers on the platform. Some properties are automatically filled in by HubSpot, while others need to be completed by the company. There are default properties (som... Read more

A digital marketing consultant is a professional tasked with advising companies on enhancing their digital marketing strategies, boosting their online business promotion, and effectively reaching potential customers. In essence, they conduct a compre... Read more

Many companies employ the SPIV program as a means to incentivize their sales and marketing teams. This strategy is primarily aimed at boosting sales. However, what exactly is SPIV in sales, and how does it work? Read more