Event marketing is an experiential marketing strategy. It refers to the organization of events to promote products, services, or a brand. The goal of this type of marketing is to help brands interact with customers in a more direct way and to encoura... Read more
Tanit de Pouplana
Content & Marketing Strategist en Cyberclick. Apasionada por la comunicación, la generación de contenidos y el mundo audiovisual. Graduada en Periodismo por la Universidad Autónoma de Barcelona.
Content & Marketing Strategist at Cyberclick. Passionate about communication and content creation. Tanit holds a degree in Journalism from the Autonomous University of Barcelona.
Author articles
In today’s hyper-connected world, consumers want authenticity, creativity, and innovation from the brands they love. Traditional marketing methods still have their place, but the real game-changer for many companies lies in the power of brand collabo... Read more
In the marketing, business, economics, and social studies, it is common to analyze the current context we find ourselves in and give it a specific name based on its characteristics. This helps us better understand the reality surrounding us and allow... Read more
At Cyberclick, we believe that building a strong, purposeful brand identity is the foundation of business success. In today’s fast-paced digital world, an effective brand awareness campaign is key for standing out, connecting with your audience, and ... Read more
The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more
Shopify Partners is a completely free program for businesses, startups, freelancers, and entrepreneurs who use the Shopify platform and want to generate extra income by contributing their knowledge and skills to the tool or by recommending Shopify to... Read more
Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more
Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more
Creating a lead generation campaign using TikTok ads can be a powerful way to use social ads to gather contact information from potential customers directly on the platform. Similar to other platforms such as Meta Ads, TikTok Ads also offers lead gen... Read more
Interactive Newsletters: Tips, Tools, and Creation Strategies
The newsletter is a key element within an email marketing strategy, as it allows you to convey a message to many people quickly and relatively easily. Read more