For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why. Read more
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Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more
A video tutorial is a very popular type of content within video marketing, as it allows brands to provide a lot of value in an effective way. It is not necessary to have video editing knowledge to make them since there are numerous tools that can mak... Read more
The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ... Read more
Keywords are fundamental in any SEO campaign, especially branded keywords. This type of keyword can be used by potential customers when they want to access content or have information directly related to the company. Read more
TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion... Read more
As your ecommerce grows, you need to consider effective ways to organize your work processes. One very efficient way to do this is to use an ERP. Read more
Including online surveys in your lead generation strategy allows you to accomplish two objectives at the same time: getting to know your audience's feedback and preferences and obtaining valuable customer data that can help you optimize your marketin... Read more
If you use Instagram Ads or would like to have an organic brand presence on this network, understanding its metrics is key. It is the only way to keep a pulse on how your campaigns are performing and know what is needed to optimize them, Read more
Instagram, Facebook, TikTok, and Twitter are currently some of the most used social media networks. However, a new player has recently entered the space: BeReal. This social media app is based on the idea of connecting with others by sharing a photo ... Read more
