Digital marketing has evolved to fit the way today's society consumes information. Each generation has its own buying habits and preferences when it comes to using one platform or another. Read more
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A consumer panel is a marketing tool used by brands to determine how well a proposed product could be received by the public. It can generate a lot of insight into how your product will perform in-market as well as provide valuable information regard... Read more
The time you post your content is a really important factor when it comes to marketing on Twitch. Read more
Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in... Read more
Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a... Read more
For your marketing strategy to be effective, you must be up to speed with the latest trends in the industry. In this article, we'll explain the 2022 marketing trends in branding, design, and user experience. Read more
Digital advertising has experienced a boom in recent years with the rise of ecommerce. Many companies have launched or expanded their online store, and this means that they have to manage their catalog on different sites such as the company page, Ama... Read more
Brands must innovate to increase sales and stand out from the competition. One of the most widely used methods to achieve this is called spin selling. Read more
In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ... Read more
SEO is an essential part of any marketing strategy, especially if you use an inbound methodology. And within the inbound world, if you use Hubspot, it should be very easy for you to optimize your posts and increase your position in Google's rankings. Read more
