The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more
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In marketing, knowing the cart abandonment rate of your ecommece business could give you clues about how successful the purchase process is. To understand it, all you need to know is the number of visitors who have added at least one product to the c... Read more
To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time. Read more
Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes. Read more
Almost all marketing departments share the same goal: to get more results with less budget. Applying the principles of the lean philosophy can help you achieve this. Read more
Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions. Read more
Inbound marketing has changed the way we understand sales. Instead of going after potential customers to try to convince them to buy, the customer is at the center, and we must always be providing valuable content that matches what stage of the buyer... Read more
HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o... Read more
Creating content is a way to position yourself as a benchmark your industry, gain the trust of your target audience, win customers over, and generate sales. However, within a digital content marketing strategy, it's common to go days without posting,... Read more
Lead management is an essential step between attracting traffic to your brand's channels and generating conversions. Read more
