For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content. Read more
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![Pillar Pages and Topic Clusters: Examples and Strategy [+video]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg?width=758&height=396&name=Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg "Pillar Pages and Topic Clusters: Examples and Strategy [+video]")
Social networks have become a fundamental part of any marketing strategy. Having a solid presence on Social Media is one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, it... Read more
If you use TikTok to promote your brand, knowing how to interpret the analytics offered by the platform is essential to improve your strategy and achieve your goals. The TikTok analytics tool provides metrics that allow you to improve your social med... Read more
Google Performance Max campaigns use artificial intelligence to generate conversions across all Google channels, such as Search, Display, YouTube, Gmail, Discover, and Maps. They employ bidding, targeting, creative, and attribution automation technol... Read more
More than two years have passed since TikTok rapidly gained popularity during the pandemic. Now, it has found a place in most companies' digital marketing strategies, but there are still questions about how to measure the success of TikTok campaigns. Read more
TikTok has become one of the favorite social media platforms for marketers. However, between TikTok and Instagram Reels, many are wondering which platform is better. TikTok has the upper hand when it comes to short vertical videos, but Reels has the ... Read more
It is very common for brands to have gaps in their marketing strategy. The main problems include posting content on an inconsistent schedule or creating content that is irrelevant to a brand's overall marketing objectives. This is where an editorial ... Read more
Social networks play a very important role in a business' inbound marketing strategy. They generate traffic to a website and help customers stay loyal. In recent years, TikTok has positioned itself as an excellent platform for brands to use to gain v... Read more
![2020 Digital Marketing Trends [+free ebook]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/25%20Digital%20Marketing%20Trends%20for%202020%20%5B+free%20ebook%5D.png?width=758&height=396&name=25%20Digital%20Marketing%20Trends%20for%202020%20%5B+free%20ebook%5D.png "2020 Digital Marketing Trends [+free ebook]")
2020 is finally here! That means it’s time to check out the top digital marketing trends of 2020 and prepare for what’s to come. Read more
Social media metrics allow you to understand how your strategy is performing. Among them, reach is one of the most important, since it tells you how many users have seen your post. Read more
