Digital marketing is more complex and important than ever. Omnichannel customer journeys, multiple touch points, metrics from different sources... all of these make it difficult to obtain a global view of what is happening. Read more
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In digital marketing, usability is key. In order to offer a satisfactory experience to your potential customers, the first step is to know how they use your website and how you can improve it to adapt to their needs and preferences. Fortunately, toda... Read more
Video marketing is a fundamental part of marketing for many brands. It’s a format users love because it conveys a sense of connectedness, explains concepts, and tells stories in a very effective way. Read more
Inbound marketing and marketing automation go hand in hand. In fact, according to Aberdeen Group, nearly 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2C companies have also joined the trend. Read more
Instagram Reels allow you to share videos of up to 60 seconds with filters, effects, music, and more. The popularity of Reels has led it to be included in many video marketing strategies that use Instagram Reel templates. Read more
In 2021, TikTok Shopping was introduced at the first edition TikTok World Business Showcase, a global event that aims to show companies the functionalities, tools, and opportunities offered by the application. Read more
Email marketing is an essential component of digital marketing. In addition to having a high ROI, it’s a very versatile tool capable of adapting to all types of brands and campaigns. In this article, we are going to talk about an email marketing API. Read more
Although copywriting may seem easy, it is not so easy to make article titles intriguing and creative. Considering it is one of the most important marketing elements in copywriting, you should be paying extra attention to creating an engaging one. Read more
TikTok has bceome one of the most popular social media networks over the years. However, its popularity has led to the presence of many fake accounts. Read more
In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more
