Account Based Marketing, or ABM, is one of the most successful tools in B2B marketing. In short, it is a strategy in which marketing and sales teams work together to create a fully personalized buying experience for high-value customers. Read more
Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!
Storytelling is one of the most powerful marketing tools for brands. It helps you connect with your target audience, be remembered, and portray the values of your company. Read more
Competition on TikTok is high. Getting your content to reach a large audience and stand out among competitors is not easy. This is where hashtags can help. Hashtags are keywords identified by the "#" symbol that define the content you are sharing. If... Read more
Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the copy on a web page. Search engines like Google penalize having a high keyword density because it means that the content is not optimized for the us... Read more
Inbound marketing is a method that aims to attract customers with valuable content that solves their needs. It accompanies a lead from the first moment he or she comes into contact with the brand until a sale is made, but never really leaves him or h... Read more
Have you ever thought about advertising on TikTok? Read more
As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ... Read more
The term brand awareness refers to the level of notoriety that a brand has among the public. If consumers associate positive values with your company and perceive it as different from the competition, it is a sign that your brand awareness is high. A... Read more
By now, you’ve surely heard the phrase “Content is King”. But why is content marketing important for marketers? In this post, we'll answer this question by defining what it is, its benefits and formats, and how you can create a content marketing stra... Read more
![Pillar Pages and Topic Clusters: Examples and Strategy [+video]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg?width=758&height=396&name=Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg "Pillar Pages and Topic Clusters: Examples and Strategy [+video]")
For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content. Read more
