YouTube, with more than 2 billion monthly active users, is one of the biggest video platforms worldwide. For this reason, many brands are designing video marketing strategies on this channel. Read more
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In addition to being one of the most popular social networks, Instagram is also a social shopping tool. It provides a way for companies to connect with their audiences, interact with them, and expand their social media marketing strategy. Read more
Defining your business objectives is important in shaping your overall marketing strategy. In this post, we’ll tell you everything you need to do to successfully do so! Read more
Measuring the right digital marketing metrics is fundamental. But there’s so much data at our disposal that it can be difficult to know what to focus on. Read more
Advertising on social networks is one of the best ways for your brand to gain visibility and reach. It could also increase the overall number of leads and conversions. So, what makes a good strategy to advertise on social media? Keep reading to find ... Read more
Attribution models are used to know the route that a user follows before making a purchase. They give us insights on which campaigns are obtaining the best results, allowing us to adjust whats not working. Thanks to TikTok’s new feature, the Attribut... Read more
Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ... Read more
Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports. Read more
What is a newsletter? It is, without a doubt, one of the best tactics to use in digital marketing. Read more
TikTok is one of the trendiest social networks with more than 1 billion active monthly users, so many brands, especially those that want to reach a young audience, have incorporated it into their marketing plans. They have launched campaigns with Tik... Read more
