HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o... Read more
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Creating content is a way to position yourself as a benchmark your industry, gain the trust of your target audience, win customers over, and generate sales. However, within a digital content marketing strategy, it's common to go days without posting,... Read more
Lead management is an essential step between attracting traffic to your brand's channels and generating conversions. Read more
A shadowban on TikTok or social media is a silent restriction, when the platform stops showing an account's videos and content (essentially muting you) without notifying or alerting the owner of the account. It can be a total or partial ban, and it w... Read more
Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand. Read more
The Add Yours sticker on Instagram is a popular sticker used in users' stories. It’s a sticker that allows you to create a thread of posts between users and participate in a viral trend. Read more
Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option... Read more
With more than 800 million users, TikTok has become one of the most popular social networks, which has led many brands to include it in their marketing strategies. One of the platform's greatest features is the TikTok Branded Hashtag Challenge. Brand... Read more
Attribution marketing is all about knowing what channels a user interacted with before becoming a customer, what channels or platforms influenced the purchase decision, and how much time passed between the interaction and conversion. Read more
Are you wondering what a freemium business model in marketing is? It is the name of a model based on offering a product or service for free but offers extra features as part of a paid subscription. Read more
