Lead management is an essential step between attracting traffic to your brand's channels and generating conversions. Read more
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A shadowban on TikTok or social media is a silent restriction, when the platform stops showing an account's videos and content (essentially muting you) without notifying or alerting the owner of the account. It can be a total or partial ban, and it w... Read more
Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand. Read more
The Add Yours sticker on Instagram is a popular sticker used in users' stories. It’s a sticker that allows you to create a thread of posts between users and participate in a viral trend. Read more
Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option... Read more
With more than 800 million users, TikTok has become one of the most popular social networks, which has led many brands to include it in their marketing strategies. One of the platform's greatest features is the TikTok Branded Hashtag Challenge. Brand... Read more
Attribution marketing is all about knowing what channels a user interacted with before becoming a customer, what channels or platforms influenced the purchase decision, and how much time passed between the interaction and conversion. Read more
Are you wondering what a freemium business model in marketing is? It is the name of a model based on offering a product or service for free but offers extra features as part of a paid subscription. Read more
LinkedIn has more benefits than simply being a professional network where you can showcase your experience and find a job. It has become the perfect platform for companies to boost their B2B marketing strategies. In this article, we'll review how you... Read more
Account Based Marketing, or ABM, is one of the most successful tools in B2B marketing. In short, it is a strategy in which marketing and sales teams work together to create a fully personalized buying experience for high-value customers. Read more
