While much is said about the relationships companies establish with consumers or other businesses, there are also companies that need to market themselves to attract the attention of administrations and public entities. To capture the interest of the... Read more
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The fields of psychology, specifically neuroscience, and marketing are closely intertwined. To a significant extent, they have converged into a term known as neuromarketing—a branch that analyzes and studies mental processes and human behavior when m... Read more
Have you heard of the term topical authority? It often isn't as well-known as other elements involved in improving your website's search engine ranking. Nevertheless, let's take look at what this is and how you can integrate it into your content stra... Read more
Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consulting firm Just Connecting, released the "4th Annual Algorithms Research." This study looks into the functioning of LinkedIn's algorithm, focusing on the key fa... Read more
Marketing is a field that changes constantly, and what has worked in 2023 or made your business take off, may no longer work in 2024. Therefore, it is essential that you are always updated on the latest trends in digital marketing. Read on to learn a... Read more
Technology already permeates many parts of our lives, often giving us the feeling that we could no longer live without it. Especially at work, technology helps us optimize, streamline and improve processes. In this context, MarTech is gaining momentu... Read more
In the past year, your digital marketing strategy has likely evolved and adapted to new market trends, and you’ve likely noticed a shift in the brand-consumer relationship. Read more
A digital marketing consultant is a professional tasked with advising companies on enhancing their digital marketing strategies, boosting their online business promotion, and effectively reaching potential customers. In essence, they conduct a compre... Read more
Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if... Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to... Read more
