Without context, the most downloaded apps of 2023 so far may look a bit surprising. In previous years, app downloads were heavily influenced by the changing world with the COVID-19 pandemic and evolving safety measures. Now in 2023, the impact of the... Read more
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If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing", but as our understanding of marketing evolves, new theoretical models are emerging. The 4Cs of marketing are consumer, communication, cost, and conve... Read more
Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results. Read more
PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th... Read more
Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas. Although defining what it... Read more
Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack. Read more
In advertising, a great, memorable slogan is essential. When a brand hits the nail on the head, the result is unforgettable. Read more
Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. That being said, it can be very challenging, and sometimes you need a little bit of inspiration to get your... Read more
HubSpot is one of the most famous CRM platforms. It has all the necessary tools for marketing, sales, customer service, and content management teams to do their work in an agile way. In short, it is a great ally for the inbound marketing strategy of ... Read more
Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ... Read more
