Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic. Read more
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Do you hear any jingle bells ringing yet? Christmas is almost here, and its time to start preparing for your Christmas marketing campaigns! Read more
Christmas is just right around the corner! Whether you started your Christmas marketing campaigns in August or are just trying to make it through Black Friday, we’re sharing 40 Christmas marketing tips that are sure to secure your spot on the nice li... Read more
Marketing and Advertising are two concepts that almost everyone encounters daily in one way or another, and yet there is still confusion between the two. Are they basically the same thing, with just two different names? How are they similar and diffe... Read more
Whether a little joke, a nice gesture, there are many things that make us smile - or laugh. Unfortunately, many laugh too seldom, and laughter is healthy! There are so many ways and opportunities that can bring ourselves and those around us to laugh ... Read more
Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo... Read more
Organizationally your event seems to be on the right track? You have the location, the speakers, the website is online and ready to welcome your participants? All that's left to do is to invite attendees and get as much participation as possible. Her... Read more
Born between 1997 and 2012, Gen Z is no longer the “up-and-coming” generation. For marketers, they are the now generation. Members of Gen Z are increasingly moving into leadership roles and significantly shaping the global economy. Understanding what... Read more
One of the most powerful eras of the year for digital marketing is approaching: SALE! Are you ready? Read more
Who doesn’t enjoy telling or listening to a good story? A story outlines experiences, challenges, and maybe even solutions. If a story is particularly creative and inspiring and is able to transport you, it's art! In this article we will explore how ... Read more