Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Shanon Roberts, on 8 March 2023

Color Psychology in Marketing and Branding

If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies. Read more

Tags: Digital Marketing By Laia Cardona, on 2 March 2023

Crawl Depth: What It Is and How to Optimize It

Crawl Depth is an important metric within SEO, as it refers to the level of depth which the bots of search engines like Google must reach to find a web page. Knowing how to optimize this is fundamental to improving your positioning. Read more

Tags: Digital Marketing By Anna Ribas, on 1 March 2023

Nonprofit Marketing: What Is It?

Marketing is not something that only companies use. If you are a nonprofit organization, the set of techniques that this discipline encompasses will be of great help, both to attract more volunteers and donations, and to promote the message of your o... Read more

Tags: Digital Marketing By Laia Cardona, on 23 February 2023

What Is Lazy Loading and How Can It Optimize Your Web Performance?

If you have a website or an ecommerce site for your business, it most likely contains a lot of images, videos, and data. This large amount of information can slow down the loading of your website, harming not only the user experience, but also your S... Read more

Tags: Digital Marketing By Laia Cardona, on 1 February 2023

ChatGPT: What It Is, How to Use It, and Its Benefits

In November 2022, ChatGPT came to light, revolutionizing the world of Artificial Intelligence. Some say that this technology could even take Google's place as a search engine. But what exactly is it? In this article we tell you all about this system ... Read more

Tags: Digital Marketing By Laia Cardona, on 10 January 2023

18 of the Biggest Marketing Trends for 2023

The new year is officially here, and it’s time to take a look at the top marketing trends for 2023. Read more

Tags: Digital Marketing By Laia Cardona, on 29 December 2022

Zero Click Searches: Is Organic Traffic Dead?

Have you ever searched for something on Google and gotten the answer to your query in the results page, without the need to click on any website? Surely the answer is yes. This Google dynamic has made many brands and content creators fear that their ... Read more

Tags: Digital Marketing By David Tomas, on 27 December 2022

Business Model Canvas: How It's Used in Marketing

Did you know that most companies have to close in the first years? It’s not for lack of demand or because their idea does not work, but often because they do not have a good business plan. Growing a business is not easy and organization and planning ... Read more

Tags: Digital Marketing By Laia Cardona, on 22 December 2022

What is the Customer Satisfaction Score (CSAT)?

In marketing there are many metrics that help to determine if the strategies being followed are effective or not, one of them being the customer satisfaction score or CSAT. But what exactly is this score and how is it used? Read more

Tags: Digital Marketing By Anna Ribas, on 14 December 2022

Customer Centric Marketing: What It Is and How It Works

Customer centricity and customer centric marketing are strategies where the focus is on the customer. A company following this model will always make decisions by thinking about the impact they will have on its customers. Read more