A customer profile is a detailed description of a segment of your audience based on accumulated demographic and behavioral data about your existing customers. In the realm of digital marketing, having a good understanding of your audience is essentia... Read more
Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!
An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
An API key is a piece of code used by programs calling an API to identify the program, developer, or project making the request. They essentially serve to track access to an API and control how it is being used. In the digital age, and particularly i... Read more
The main difference between growth marketing and more traditional marketing is that while the latter focuses more on the top of the marketing funnel (customer attraction), growth marketing focuses on the entire funnel, from the attraction phase to cu... Read more
The .io domain is technically a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory. However, it's not the geographical association that has made it popular but rather its appeal in the tech industry, and has become w... Read more
Enterprise value (EV) is an economic measure reflecting the total value of a company, more comprehensive than just its current stock market capitalization. It accounts for the entire market value of a company, including its debts and liabilities but ... Read more
Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more
Geomarketing is a specialized form of marketing that harnesses geographic and customer movement data to deepen understanding and craft more impactful strategies. Read more
Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more
Social CRM, or Social Customer Relationship Management, refers to the integration of social media channels into traditional customer relationship management (CRM) strategies and processes. It's a business strategy designed to engage customers through... Read more
