Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Sol Gonzalez

Responsable de Diseño y de la Experiencia del Usuario (UX) en Cyberclick. ______________________________________________________________________ Responsible for Design and User Experience (UX) at Cyberclick.

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Tags: Digital Advertising By Sol Gonzalez, on 28 July 2022

Value Proposition: Definition and Examples

As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ...Read more

Tags: SEO & SEM By Sol Gonzalez, on 28 April 2022

Types of Web Traffic: Sources and Explanations

In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Identifying different types of web traffic allows you to segment your audience and see which of your strategies gives you the...Read more

Tags: Web Design & UX By Sol Gonzalez, on 26 April 2022

2022 Marketing Trends: Branding, Design, and User Experience

For your marketing strategy to be effective, you must be up to speed with the latest trends in the industry. In this article, we'll explain the 2022 marketing trends in branding, design, and user experience.Read more

Tags: Web Design & UX By Sol Gonzalez, on 24 February 2022

How Bauhaus Architecture Has Inspired Current Web Design Styles

Web design professionals know that their discipline is inspired by many different art movements, so its history goes back much farther than the invention of the internet.Read more

Tags: Strategy By Sol Gonzalez, on 31 January 2022

Modular Design: Its Advantages and Tools to Get Started

Modular pages are a popular way of organizing content on a website.Read more

Tags: Content Marketing By Sol Gonzalez, on 8 October 2021

Visual Trends in UX and Web Design in 2022

2022 will bring interesting innovations in web design, which will help improve user experience and enhance personalization. There are currently close to two billion web pages in the world. Only if you combine technology with new design trends will yo...Read more

Tags: Online Marketing & Digital Marketing, Instagram By Sol Gonzalez, on 18 October 2017

Get Creative with Vertical Videos on Instagram

Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just...Read more

Tags: Email Marketing By Sol Gonzalez, on 4 July 2016

Email marketing templates: tips for a responsive design.

The digital marketing world is in constant evolution. As more and more technologies and opportunities arise, it is very easy to fal into the temptation of following the latest trend and leaving somewhat “older” tools behind… but in the case of email ...Read more

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