The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ... Read more
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Whether you’re just starting a new business, or you have been in the game for some time now, there is one very important element that can make or break a business, and that’s marketing. The way you market your products or services can affect everythi... Read more
If you try to reach everyone with your marketing, chances are you won't really reach anyone. We live in a very competitive environment, and what delights one group of consumers may leave another completely indifferent. If you want to get your message... Read more
TikTok is one of the trendiest social networks and is estimated to have almost 700 million monthly active users worldwide. This has caused many brands to use it for advertising. To do this well, it is essential to make the most of the platform's reso... Read more
Marketing is one of the most significant investments a company makes, and as such, it can represent an important part of its annual expenses. To properly manage this expense and ensure that you are getting a good return on investment, it is essential... Read more
Over the last decade, Instagram has grown from a simple photo-sharing service to one of the most popular social media platforms around. So much so, in fact, that many brands are now incorporating the site’s various tools and functions into their inbo... Read more
In the past, branding was something that was exclusively associated with businesses. The term would conjure up images of McDonald’s, Apple, or Coca-Cola. These days, with the right branding and marketing strategy, anyone can be a successful brand. Read more
Although we have come a long way in the struggle for equal opportunities and equal rights, it is true that there is still a long way to go. At Cyberclick we want to pay tribute to all the women who day after day break the glass ceiling and create a p... Read more
Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ... Read more
The streaming platform, Twitch, has grown into an interesting place to launch marketing campaigns thanks to its more than 17.5 million active daily users. Marketing on Twitch can be a great opportunity for brands that want to be visible on a platform... Read more
