Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are! Read more
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The brand you design as part of your overall marketing plan has the power to make or break your business. It is the public face of your business, and the identity you create has a direct impact on your reputation. Without a clear and unified brand st... Read more
Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more
If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc... Read more
Twitch is becoming a major platform for digital marketing. As in the case of TikTok, this streaming network experienced a huge boost during the coronavirus pandemic, as the number of active channels grew by over 200% in just 4 months as about 4 milli... Read more
If you're marketing on Instagram, it's essential to track your stats. Luckily, this platform makes it very easy for you, since you can consult a lot of useful information through Instagram Insights. All you need is a business or content creator accou... Read more
Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more
Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more
Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p... Read more
You’ve probably heard the term omnichannel marketing being thrown around in the marketing world, but do you actually know what it means? It tends to be confused with multichannel marketing, and though they do have many similarities, they do two diffe... Read more
