Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,... Read more
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A tracking URL in digital marketing is a standard link that has parameters attached to it for the purpose of tracking and analytics. These parameters enable URL traffic to be properly analyzed so that campaigns can be adjusted in order to encourage e... Read more
Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same. Read more
2022 will bring interesting innovations in web design, which will help improve user experience and enhance personalization. There are currently close to two billion web pages in the world. Only if you combine technology with new design trends will yo... Read more
Branding is an essential part of marketing, and brand image is one of a company's most valuable assets. But no matter how powerful a brand may be on its own, it may need help to reach certain audiences or markets or to refresh its image. The solution... Read more
Instagram Story ads can be an incredibly valuable marketing tool when used the right way. Aside from being a great platform for connecting with new audiences and generating leads, they can also help you sway potential customers and incentivize them t... Read more
Brand association is what consumers think about when they see your brand–the thoughts, concepts, and opinions that your brand elicits in their minds. It can have a strong influence on whether a potential buyer makes a purchase from you, and strategie... Read more
In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential. A very clear case of all thi... Read more
Analysis is what makes marketing a science rather than a game of chance. For some entrepreneurs, online marketing can seem like an unnecessary expense, something to dedicate a budget to only when all other areas are covered. This is because the resul... Read more
There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat... Read more
