There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress... Read more
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Branding is one of the most important elements of any marketing plan. It represents your visual identity, and it helps potential customers understand who you are, what you represent, and what you have to offer. However, it’s not just a case of improv... Read more
The prices of a product are chosen by taking into account the market and the competition but they are also based on a strategy known as pricing. Choosing the right price is the key to stand out from the competition, increase sales, and achieve succes... Read more
SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ... Read more
Generating leads is a basic marketing objective for most companies, but not all leads are the same. Some of them are practically ready to buy, while others are "false leads" that you will never be able to convert into customers. Having a good lead qu... Read more
How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob... Read more
Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ... Read more
Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu... Read more
If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already. Read more
The term "accountability" is a buzzword in the marketing and business world, but it is not necessarily easy to define. As you will see in this article, accountability is related to individual responsibility. Understanding it and, above all, putting i... Read more
