Online Sales

The 20 Best CRMs for Your Company

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By Marina Sala, on 23 September 2021

Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle.

In essence, a CRM is a software that stores all customer information like contact details, interactions with the company, demographic information, products purchased, etc. in a single database. When all this information is centralized, the different departments in a company can collaborate with each other more easily and ensure that they are not missing any opportunities.

There are many CRM solutions on the market. Which one you choose depends on your company's needs. To help you with this decision, let's take a look at the 20 best CRMs of the moment.

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Top 20 CRMs on the Market Today

1. HubSpot

HubSpot is a complete software solution for managing inbound marketing. It has several different modules to manage different aspects of your campaigns. Among them, the CRM is ideal to start with, as it is completely free and allows you to manage all your contacts and actions in a centralized way.

Its main features include organizing all your marketing contacts from different sources, managing the entire sales process in one place, tracking contacts on your site, sending personalized emails, answering support queries, adding forms, and much more.

2. Zoho CRM

In their own words, Zoho CRM is "a tool developed for small teams with big aspirations." Its free edition includes a full range of sales and marketing features, integrations and secure cloud storage. This makes it a powerful option for small businesses looking to get started in the world of CRM.

3. Salesforce

Salesforce CRM software has different modules that allow it to adapt to companies of all sizes. These include:

  • Sales Cloud: to keep track of your customers from a unified point of view.

  • Service Cloud: unified automation tools to optimize processes and serve customers faster.

  • Marketing Cloud: create personalized experiences for each customer and distribute marketing campaigns across multiple channels.

  • Salesforce Platform: design and develop applications.

4. Zendesk

Zendesk's motto couldn't be more appealing to companies: "Sell more and better." Its sales CRM is aimed at improving productivity, processes, and pipeline visibility for sales teams.

Zendesk has a free trial and different pricing plans depending on your budget.

5. Streak

Streak is a CRM that allows you to unify and manage all your workflows from your inbox: sales, business development, customer service, fundraising campaigns, project management, recruitment, etc. If all these options were not enough, you can also customize it to completely adapt it to your needs.

It has a free version and 3 pricing plans between $15 and $129.

6. Pipedrive

This software is designed to help you sell. Its unique sales method is designed to sell more with less manual work. You can set it up and start using it in minutes. Its workflow focuses on the different actions needed to make a sale and helps you prioritize them.

It has a free trial option, a basic plan for $12.50 per month and an advanced plan for $24.90.

7. Bitrix24

Bitrix24's CRM bills itself as "a digital sales suite" and has multiple customer management, customer care and marketing automation features. Here are the highlights:

  • Lead generation from multiple channels, such as forms, live chats, calls or social networks.

  • Lead management with its integrated lead scoring tool.

  • Sales automation through different rules and triggers.

It has a free version and paid options between $29.40 and $119.40 per month.

8. ActiveCampaign

This CRM focuses on automation to help you prioritize leads and manage contacts, saving your team time and resources. You can send notifications to your sales team, update deals, prepare tasks, and nurture your leads automatically.

It ranges in price from $9 to $229 per month.

9. SugarCRM

SugarCRM is a CRM platform that comes ready to use and adapts to the tools you already have. This makes it much easier to incorporate in your company, since your team will continue working in the environment they are used to.

The pricing includes different modules and options to suit the needs of different companies, starting at $52 per user per month.

10. AgileCRM

An all-in-one sales and marketing CRM with options for automated marketing, call center support, social media integration, email campaigns, mobile marketing, and more.

AgileCRM has a free version for up to 10 users and three pricing plans ranging from $9 to $48 per month.

11. FreshWorks

This CRM incorporates the artificial intelligence technology Freddy AI, which allows you to discover the best potential customers, close sales agreements, and offer customers an intelligent and complete solution. Its different functions are focused on attracting customers, capturing leads, and finally closing sales.

It has two different modules, Sales Cloud and Marketing Cloud. The prices range between a free trial and a $69 per month enterprise plan.

12. Monday CRM

Monday CRM is a platform that defines itself as "simple to set up and easy to use." It has a tailored approach where you can select the functions you are interested in from a long list, including sales pipeline, lead management, contact management, marketing actions, and more. It also has a system to import your data from other tools in just a few clicks.

The individual plan is free. Payment options range from a free individual plan, to a $10 per user per month, to customized options depending on needs.

13. Keap

Keap is a CRM, sales and marketing automation software with features such as pre-designed reminders, automated emails, templates, predictive sending and much more.

Pricing varies depending on the number of contacts and three different plans are available: Lite, Pro, and Max.

14. WiWink

WiWink is an all-in-one platform that includes sales and CRM software, marketing functions, digital signature and email marketing.

One of its most useful features is the variety of pricing available. There is a free plan, three pre-designed pricing plans, and the option to design your own customized plan.

15. NetSuite CRM

NetSuite's CRM software is focused on providing a 360-degree view of customers throughout the entire customer lifecycle. In addition to traditional CRM functions, it also includes integrated quotation, orders, commission, sales forecasting, and ecommerce management.

16. SageCRM

Sage offers you the option to choose between a fully integrated CRM or to separately contract the sales, marketing and services modules to suit your business needs. They have options for B2B companies and B2C organizations as well.

17. Quickbase

Quickbase CRM is all about customization. Rather than offering a pre-designed feature set, Quickbase focuses on creating a flexible and agile platform for building your own sales software with customized reports, charts, and dashboards. This way, you can share the information you need centrally with your sales reps, managers, partners, and other collaborators.

It is a premium solution focused on companies of a certain size, since its price plans start at $600 per month.

18. Insightly

Insightly is a unified CRM platform that aligns your marketing, sales, and project teams around a single view of your customers. It has marketing, sales and project-specific features, as well as integration options with multiple third-party programs.

Pricing ranges from $29 to $99 per user per month.

19. Capsule CRM

Capsule CRM is a CRM software that keeps it simple while offering powerful features for lead nurturing, getting more sales, and viewing detailed reports on your entire process. It also includes security features such as user permissions and two-factor authentication.

Pricing plans range from £12 to £26 per month though free version is available.


Espo is an open source web CRM that allows you to view and evaluate all your business contacts, including people, companies, projects, and opportunities. It is suitable for multiple industries, from wholesalers and ecommerce companies to banking and education. It also adds new features every few months.

It is a free and open source solution distributed under the GPLv3 license.

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Marina Sala