Many brands focus their marketing strategy on the customer's needs, conveying that the price they have paid for a product or service is less than the problem or need it solves. This type of strategy is known as value based selling, but what exactly i... Read more
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If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms. Read more
Digital marketing trends have always gone hand in hand with technology. As the possibilities grow and user habits evolve, marketers have more and more ways to reach consumers. Read more
If you use YouTube professionally, you need to have an understanding of YouTube analytics. Whether you want to monitor your content or use it as a marketing platform for your brand, it’s important to monitor what’s working and what’s not. Read more
The phrase, “a picture is worth a thousand words," is especially true in marketing. Read more
Having numerical data is imperative to understanding if your marketing strategy yields is yielding beneficial results. One metric you can monitor is called call tracking. Read more
Did you know... segmenting your email marketing can increase your open rates by 203% according to Hubspot? Read more
In digital marketing trends, big data and analytics are two of the most innovative sectors of the marketing world today. According to a report by DataToBiz, global big data market revenues will exceed $100 billion by 2027. Read more
Digital marketing is a way to reach the right users at the right time... or at least that's the theory. But the truth is that if you limit yourself to segmenting your campaigns with demographic data, you may be missing out on opportunities. Read more
In marketing, we always try to anticipate trends. This is the only way to adapt to a constantly changing industry and to reach future customers wherever they are. Read more