An advertising strategy is an action plan designed to increase sales of certain products or services, attract new customers, and invite existing ones to make multiple purchases--things that are essential to any brand. Read more
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Engagement rate is one of the primary measurements for any social media marketing campaign, that measures how actively your audience interacts with your content. Although it can be hard to pinpoint what a "good" engagement rate looks like, it is impo... Read more
Instagram giveaways are a great, effective way to increase engagement with your customers and social media followers and create excitement around your brand. But, it takes more than just a random giveaway prize to make a successful giveaway strategy.... Read more
International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more
The use of AI in marketing is on the rise and it’s no surprise why. It holds tremendous potential to help us optimize, improve, and streamline our marketing efforts with increased efficiency and effectiveness. AI can power our ability to personalize ... Read more
As TikTok is gaining more momentum outside of Gen Z circles, advertisers are building up their TikTok advertising strategies. Read more
If your company has multiple departments in different regions (either nationally or internationally), you may have noticed how difficult it can be to keep your Hubspot account organized and running smoothly. If you're still considering using Hubspot,... Read more
Data Science is a vast field that businesses use to analyze the information they gather, understand their customers and their niche, identify patterns, and predict behaviors. One type of data that falls within this domain is Small Data. In this artic... Read more
Influencer Generated Content (IGC) is a rapidly growing trend and is expected to continue to expand in the future. Today, influencers are essential for brands that want to develop a strong social media strategy, specifically in influencer marketing. ... Read more
Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat... Read more
