HubSpot is one of the most famous CRM platforms. It has all the necessary tools for marketing, sales, customer service, and content management teams to do their work in an agile way. In short, it is a great ally for the inbound marketing strategy of ... Read more
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Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ... Read more
Branded content is a marketing technique that involves creating content that is directly linked to a brand and to its values, allowing consumers to make a connection with it in order to increase brand awareness. It is meant to promote the company whi... Read more
Social media ads are a versatile advertising option that allows you to build specific campaigns on different social media networks, allowing you to use their platforms and targeting options to show your ads to potential consumers. They are a great wa... Read more
Viral marketing is a marketing action that is able to generate interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The core idea of viral marketing is that the users themselves ch... Read more
Today, the Key Account Manager is one of the most valuable figures in a company. Their role as a professional who complements the functions of the Marketing Manager is essential in today's competitive environment. Read more
Artificial Intelligence is constantly developing and improving. In this context, many professionals, such as inbound marketing content creators, are thinking about how this will affect their work. Read more
The number of social media users is increasing, and so is the number of social shoppers. These are the people who use social media channels to browse and purchase products without leaving the social media app. This is known as social shopping, and it... Read more
Direct marketing is a form of marketing that focuses on communicating directly with customers or clients to promote products or services. The method of communication by the advertiser or marketer can come in many formats, like email, social ads, or e... Read more
By now, you’re probably familiar with Instagram Reels—a feature designed to compete with TikTok by offering short, engaging video content. But how can you use Reels to grow your presence and possibly even go viral? While the success of your content i... Read more
