Coordinating your marketing and sales departments is one of the best ways to improve the health of your company. That's why smarketing has emerged, a philosophy that helps you align and empower your entire team. Today we are going to see what this co... Read more
Marketing Blog
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Customer centricity and customer centric marketing are strategies where the focus is on the customer. A company following this model will always make decisions by thinking about the impact they will have on its customers. Read more
Within web design there is a lot of talk about the JavaScript programming language, since it is the only one that works natively in browsers. In marketing, the design of your web pages is where javascript can play an important role because knowing it... Read more
Attribution marketing consists of analyzing and determining the channels customers have interacted with that have influenced their purchase decisions. Consumers interact with different online and offline touchpoints before making a purchase. Therefor... Read more
Good marketers know that their branding and design must adapt to the trends and evolutions of the market, just like all other marketing functions. As marketing trends change and business evolves, design must also grow. Read more
One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others. Read more
Many brands focus their marketing strategy on the customer's needs, conveying that the price they have paid for a product or service is less than the problem or need it solves. This type of strategy is known as value based selling, but what exactly i... Read more
If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms. Read more
Digital marketing trends have always gone hand in hand with technology. As the possibilities grow and user habits evolve, marketers have more and more ways to reach consumers. Read more
If you use YouTube professionally, you need to have an understanding of YouTube analytics. Whether you want to monitor your content or use it as a marketing platform for your brand, it’s important to monitor what’s working and what’s not. Read more