By Clàudia Martínez, on 14 April 2023
TikTok has become a favorite among users, especially younger ones, like Gen Z. The platform has great opportunities for marketing because you can use it to increase brand awareness and reach new audiences. That being said, as with any other social network, if you want to have a presence and grow your followers, you will have to publish valuable content that is relevant to your users. Joining or even creating challenges, posting dance videos, taking questions, creating contests, broadcasting live videos and making the most of current events are just some of the 22 content ideas we want to share with your today. 
1. Publish Valuable Content
This is a classic that never fails: provide something useful to your audience. For example, you can get inspired by what we do on our account from the Spanish side of at Cyberclick.
https://www.tiktok.com/@cyberclick
2. Join or Create Challenges
Join the social challenges that are trending on the web or launch your own challenge with a hashtag from your brand. Check out an example from the popular #levelup challenge below if you need some ideas to get started.
3. Post Dance Videos
Dance videos are one of the classics types of content on TikTok. They get a lot of attention and and you can even combine a challenge and a dance.
4. Make Playbacks
This is another type of content that's commonly seen on this network. It lets you add stickers and other effects to your TikToks.
5. Make Duet Videos
Duets are another TikTok trend. They are based on taking an already published video and then add your own recording.
6. Take Questions
Answer questions with the title of a song. This is another thing that has been trending on this network. Or you can simply use the Q&A sticker on your stories to let your followers ask their questions, which you can then answer in following stories.
7. Make the Most of Current Events
Make videos related to current events, whether that's something in the news, a topic in pop culture, or something that's trending online.
8. Share Your Interests
Create videos about your daily life where you can include your friends, activities, hobbies, daily routines, etc. GRWM (Get Ready With Me) videos have become an extremely popular way to tell stories, whether or not they are related to beauty or fashion, although that's how they initially started. "Day in the life videos" are another idea.
9. Help People Relax
Post beautiful and relaxing videos. Because sometimes all we need is to see colorful paint slowly spread across a sheet of paper. Really.
10. Create Something Educational
Share educational videos. A lot of content on TikTok is focused on entertainment, but that doesn't mean there's no place for education.
11. Collaborate with Influencers
Partner with an influencer to produce content. This can be mutually beneficial and provide interesting content for your followers.
12. Don't Forget About Holidays
Create videos to celebrate special occasions like anniversaries, holidays, Women's Day, etc.
13. Make Tutorials
Post creative tutorials where you can showcase your products or your skills. This is especially relevant for makeup and DIY.
14. Create a Branded Filter
Similar to Instagram and Snapchat, creators can add augmented reality lenses and filters to their videos on TikTok to create special effects, and brands can take advantage of this trend by uploading custom filters.
15. Use Slow Motion
Make slow motion videos. They are fun to watch and users love them!
16. Create a Contest
Organize a contest with a hashtag and encourage users to generate content to participate.
17. Use the "Freeze Frame" Effect
This peculiar feature allows you to create videos where the protagonist appears as a frozen image and then can interact with themself.
18. Make Before and After Videos
These can be about makeup, clothing, decoration, anything! These types of videos are suitable for many topics and help you show the spectacular results of your products and talent.
19. Broadcast Live Videos
Like many social networks, TikTok also has live video, so you can use it to interact with your audience in real time.
20. Reflect the Personality of Your Brand
There are many types of content on TikTok, but you should not lose sight of the values and essence of your brand. If users like your content on other networks, you can certainly find a way to adapt it to TikTok.
21. Use Hashtags
On TikTok, like on many social platforms, hashtags are a great way for you to boost your content. To do this, use trending hashtags on your posts or look at what hashtags are currently trending and then make videos based on those.
22. Post High Quality Video
Make sure you're posting videos with great sound and visuals. People will be quick to skip over blurry, messy videos, so consider investing in a good camera, decent lighting, and maybe even a good microphone depending on the kinds of videos you make.
