Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand? Read more
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Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a... Read more
Did you know that you can use Artificial Intelligence on social networks like TikTok to help you improve the results of your strategies on these platforms? In this article, we are going to tell you about all the AI tools you can use to boost your pre... Read more
The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you... Read more
In the fast-changing world of online media, being a YouTuber has become a real and often profitable job. With the huge growth of social media platforms, YouTube has become a place where anyone who loves creating content can share their special skills... Read more
In the competitive business world, converting leads into paying customers is more important than ever. As a business owner navigating the intricate landscape of modern marketing, your journey involves attracting potential customers and converting the... Read more
The conversion rate refers to the percentage of people who have visited your website and completed an action you consider a conversion, and is pretty much the Holy Grail of digital marketing. The act of increasing this conversion rate is often called... Read more
Demand generation is a crucial process in any marketing strategy, as it involves capturing leads (potential customers) and generating more sales by reinforcing brand awareness. Read more
Landing pages for ecommerce are specific pages within a website designed to attract leads (potential customers) from various marketing channels, such as Google ads, newsletters, or social media links. The goal is to encourage these leads to take a sp... Read more
In the world of marketing, there are different types of companies: those that develop an inbound marketing strategy, those that create branding strategies, and those that implement both independently. However, few companies actually combine these two... Read more
