Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services. Read more
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Netflix has become one of the largest sources of entertainment for consumers today and although this platform doesn't currently offer advertising slots, it is expected to experiment with adding a lower-priced, ads-supported plan option to its offerin... Read more
Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o... Read more
To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more
An attractive, optimized website is indispensable in any SEM or marketing strategy. In order to optimize your website, you need as much information as you can get your hands on. Thanks to Google Analytics, you have access to everything you’ve always ... Read more
Two-way communication happens when the recipient and the sender of a message exchange roles continuously. In marketing, this happens when a brand sends a message, the consumer responds to the message, the brand reacts to the consumer's response, and ... Read more
Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an... Read more
Addressable TV is a relatively new form of television advertising where advertisers are able to target video ads to specific households during regularly scheduled TV programs. Households are selectively segmented by geography, behavior, or demographi... Read more
The marketing research process is a vital element of any marketing strategy, and involves gathering information in order to determine the potential success of your product or service. A typical marketing research process involves establishing objecti... Read more
Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion. Read more
