SEO Analysis: 15 Marketing Tools To Improve Your Positioning

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By Laia Cardona, on 22 February 2024

This article contains sponsored links.

Analyzing SEO is an ongoing task for any SEO professional. It's crucial to maintain an analytical perspective and regularly review key metrics in SEO. Rapid position changes can significantly decrease your traffic, but addressing them promptly can prevent drops and enhance the quality of your traffic.

To simplify the process of analyzing organic SEO data, there are various tools available, both free and paid. Here, we'll share our top 15 favorite SEO analysis tools to assist you in mastering Google rankings.

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SEO Analysis_ 15 Marketing Tools to Improve Your Positioning

15 Marketing Tools To Improve Your SEO

1) Sitechecker

Sitechecker stands out as a robust and all-encompassing SEO tool, providing a free website analysis straight from the get-go. Receive a personalized checklist outlining areas for website enhancement, propelling you towards the pinnacle of Google rankings.

Tailored for entrepreneurs, SEO agencies, and digital marketing experts, Sitechecker proves invaluable for those seeking comprehensive SEO solutions.

Whether you're in the process of launching a website, migrating from one server to another, or aiming to enhance your search performance, Sitechecker enables you to conduct a thorough technical SEO audit.

2) SE Ranking

SE Ranking is a suite of tools that cover several SEO processes in one place. It was designed with agencies in mind, so it’s a great choice for agencies and marketers. It features advanced SEO tools, customized reports, integration with Google Data Studio, and the option to add additional users. Some of its tools include the following:

  • Keyword and competitor research: The accurate data you get from their research tools can help you discover keywords with higher ranking probabilities, as well as discover and compare your positions with your SERP competitors.
  • Rankings Tracker: This is one of the most accurate tools on the market, showing you keyword rankings on all major search engines for different locations, devices and languages. With this tool you can quickly evaluate the potential of search terms and keywords as it shows you all essential metrics including search volume, competition, CPC, visibility, traffic, etc.
  • Technical Audit: Its Web Audit tool will show you the technical errors that may be affecting the performance of your website in search results with a report organized by level of urgency.
  • Content: Using the Content Editor you can generate ideas for new topics, structure content and optimize your texts.
  • White label: With this tool SEO agencies can customize reports and tools with their logos, colors, as well as share data with added users or external parties.

3) Google Search Console

Search Console is a Google tool that is absolutely essential in SEO analysis since it allows you to control a lot of aspects of your positioning, accurately measure the performance and traffic of your website, and, above all, detect and correct problems before they lead to a penalty.

Among its most relevant features are the following:

  • Performance Insights: Gain detailed insights into search result performance, covering keywords leading users to your site and impressions categorized by devices.
  • URL Inspection: A handy tool enabling a comprehensive review of all domain URLs, facilitating faster indexing of new pages, quick reindexing after page changes, and efficient error checks.
  • Coverage Analysis: Get a breakdown of pages – from those with errors to those valid with warnings, along with valid and excluded pages.
  • Sitemap Upload: Easily upload your updated sitemap to ensure optimal crawling by Google.
  • Mobile Usability and AMP Page Review: Evaluate and enhance mobile usability while scrutinizing AMP pages for an all-encompassing site performance overview.

4) Google Page Speed Insights

Another indispensable tool from Google is Google Page Speed Insights. This tool zeroes in on providing insights into web page performance along with recommendations for enhancement. Here are its three key features:

  • Speed Score: Offers information on page loading speed, categorizing it into three groups – fast, slow, and normal.
  • Optimization Score: A score ranging from 0 to 100 that assesses the adherence to Google's recommended performance practices. Results are categorized as good (80 points or more), average (60 to 79 points), and low (59 points or less).
  • Optimization Suggestions: Provides a list of recommended practices to be implemented on the analyzed page for improved results.

5) Google Analytics

The trio of fundamental Google SEO tools is rounded out with Google Analytics. Almost every brand with a website utilizes it, yet the abundance of information can make it challenging to pinpoint the metrics deserving of attention.

Our recommendation is that you should always check the metrics related to user response:

  • Bounce rate: One of the indicators most taken into account by Google to measure the quality of a website.
  • Average session duration: The longer users stay on the site, the better it speaks of its quality.
  • Recurring visits: Another positive sign for Google are repeated visits, as they indicate that you are able to maintain the interest of users.

6) Semrush

Although originally intended for SEM (hence the name), Semrush also has a lot to offer in terms of SEO.

In particular, this SEO analysis tool excels when it comes to competitor analysis. You can use it to find out how many organic visits your competitors have, level of paid traffic, inbound links and even the keywords they are using.

7) Screaming Frog

Screaming Frog proves to be a fascinating tool for optimizing your on-page SEO. Simply input the URL of your blog or website, and you'll receive a wealth of valuable information:

  • Title and Description Optimization: Includes word count and analysis of duplicate content.
  • Internal Inbound Links: Crucial for a well-distributed authority, this feature helps assess if your internal links are balanced or if certain pages need strengthening.
  • Outbound Links: Provides insights into pages with more outbound links and those with fewer.
  • Broken Links: Issues warnings about potential broken links, both internal and external, enabling swift repairs to prevent any impact on your site's positioning.

8) Similarweb

Similarweb is a market intelligence solution with a lot of different marketing tools. Its SEO analysis features help you increase your organic traffic by increasing your presence on each keyword and creating more effective content, as it identifies trending keywords and the most viewed content on each site.

9) Keyword Density Analysis Tool

This is a very simple SEO analysis tool that can be used to analyze your own site or a competitor’s. After entering a URL, it provides the following information:

  • Number of total words on the page.
  • Number of words with links.
  • Number of words without links.
  • Number of "empty words", i.e. words that search engines do not take into account but are necessary for a text to be readable.

10) Ubersuggest

One of the great challenges of SEO is finding the right keywords. Ubersuggest can be of great help.

The way this marketing tool works is very simple: enter a keyword relevant to your company in the search engine and it will show you a bunch of suggestions of related combinations and synonyms. In addition, you will be able to see the cost per click, competition and search volume of the generated keywords.

11) Metricspot

Metricspot is a complete web analysis and SEO positioning tool that includes both free and paid features. Its main features include:

  • Web analysis based on more than 80 SEO parameters.
  • Customized PDF reports with your company's corporate image.
  • Inbound link analysis, including the 200 most popular links pointing to your website.
  • Keywords and ranking in Google results pages.
  • Comparative analysis of websites, to evaluate what the competition is doing.
  • SEO reports for potential clients.

12) Moz Site Crawl

This marketing tool is focused on detecting and repairing SEO errors. Its main functionalities are:

  • Fast crawling of large websites.
  • Tracking of new and recurring problems.
  • Charts with error categories, new errors and total errors.
  • Explanation of the impact of each bug and ways to fix it.
  • Ability to ignore bugs or mark them as resolved.
  • Automatic weekly review to be always aware of problems as they appear.

13) WookRank

WookRank includes instant SEO review and audit tools. Features include…

  • Increase your website's online visibility.
  • Analyze key SEO, social media, usability and other critical factors in one place.
  • Keep current customers informed about your progress.
  • Attract new potential customers with customized reports.
  • Perform side-by-side competitor analysis and detect potential areas for improvement.

14) Ahrefs

Ahrefs offers several SEO tools to increase search traffic, research competition and monitor your niche. It offers competitor analysis, keywords, links, content, search rankings, and web monitoring.

Although it’s not a free tool, it offers benefits such as 24-hour support Monday through Friday, a private Facebook group, SEO learning materials, and frequent updates with new features. It also has a 7-day free trial so you can evaluate if it is the right solution for you.

15) Sistrix

This SEO tool caters to professionals with a wide range of functionalities, neatly categorized into SEO, optimization, links, ads, social networks, and marketplace.

In the SEO positioning module, a standout feature is the visibility index, established in 2008 through an analysis of Google search results. The concept is to provide a metric that swiftly gauges your site's visibility and facilitates a quick comparison with your competitors.

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Laia Cardona