TikTok has become a favorite among users, especially younger ones, like Gen Z. The platform has great opportunities for marketing because you can use it to increase brand awareness and reach new audiences. That being said, as with any other social ne... Read more
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Creating viral content on TikTok is much more accessible than on other platforms, such as Instagram. If you as a brand or a content creator are considering developing a strategy for this social media platform you are in the right place! We also have ... Read more
Engagement rate is one of the primary measurements for any social media marketing campaign, that measures how actively your audience interacts with your content. Although it can be hard to pinpoint what a "good" engagement rate looks like, it is impo... Read more
As TikTok is gaining more momentum outside of Gen Z circles, advertisers are building up their TikTok advertising strategies. Read more
Social media ads are a versatile advertising option that allows you to build specific campaigns on different social media networks, allowing you to use their platforms and targeting options to show your ads to potential consumers. They are a great wa... Read more
Many brands use influencer marketing to gain visibility and credibility, with the ultimate goal of increasing sales. As more and more companies are utilizing influencers, it is essential to stay up to date on the latest digital marketing trends in or... Read more
If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms. Read more
Instagram is a very powerful tool for connecting with an engaging and responsive community. According to Instagram data, more than 80% of its users follow some type of brand on the platform. Read more
Many brands include TikTok in their marketing strategies. But what do you have to do to appear on the TikTok FYP (For You Page)? In this post, we’ll explain how the TikTok algorithm works and what you can do to gain visibility on this popular social ... Read more
In addition to being one of the most popular social networks, Instagram is also a social shopping tool. It provides a way for companies to connect with their audiences, interact with them, and expand their social media marketing strategy. Read more
