As TikTok is gaining more momentum outside of Gen Z circles, advertisers are building up their TikTok advertising strategies. Read more
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Social media ads are a versatile advertising option that allows you to build specific campaigns on different social media networks, allowing you to use their platforms and targeting options to show your ads to potential consumers. They are a great wa... Read more
Many brands use influencer marketing to gain visibility and credibility, with the ultimate goal of increasing sales. As more and more companies are utilizing influencers, it is essential to stay up to date on the latest digital marketing trends in or... Read more
If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms. Read more
Instagram is a very powerful tool for connecting with an engaging and responsive community. According to Instagram data, more than 80% of its users follow some type of brand on the platform. Read more
Many brands include TikTok in their marketing strategies. But what do you have to do to appear on the TikTok FYP (For You Page)? In this post, we’ll explain how the TikTok algorithm works and what you can do to gain visibility on this popular social ... Read more
In addition to being one of the most popular social networks, Instagram is also a social shopping tool. It provides a way for companies to connect with their audiences, interact with them, and expand their social media marketing strategy. Read more
Measuring the right digital marketing metrics is fundamental. But there’s so much data at our disposal that it can be difficult to know what to focus on. Read more
Advertising on social networks is one of the best ways for your brand to gain visibility and reach. It could also increase the overall number of leads and conversions. So, what makes a good strategy to advertise on social media? Keep reading to find ... Read more
Attribution models are used to know the route that a user follows before making a purchase. They give us insights on which campaigns are obtaining the best results, allowing us to adjust whats not working. Thanks to TikTok’s new feature, the Attribut... Read more
