By Laia Cardona, on 13 July 2022
Social networks play a very important role in a business' inbound marketing strategy. They generate traffic to a website and help customers stay loyal. In recent years, TikTok has positioned itself as an excellent platform for brands to use to gain visibility. In this article, we'll tell you why it is important for brands to integrate TikTok videos into their inbound marketing strategy.
Inbound marketing consists of attracting users in the first phase of the buying process and accompanying them to the end through non-intrusive marketing techniques. Implementing inbound marketing strategies in your business will help you increase the number of visits to your website, quality leads, and ultimately, boost your sales.
Benefits of TikTok for Your Brand
TikTok is widely downloaded and used, ranking at times as one of the most downloaded apps in the world.
Its unique format differentiates it from competitors. Depending on the niche of your business and the audience you want to attract, it can help enhance your brand.
The Key to Reaching Young Audiences
TikTok can be very interesting for brands that have a young target audience. Users between 13 and 24 years old mainly use the social network however, over time, people of other age groups have been joining as well. This means that TikTok is becoming a valuable platform for people of all age groups.
Mobile Marketing
Cell phones have become a great advertising tool because the vast majority of the public carry around a mobile phone everywhere they go. Mobile marketing encompasses all of the tactics aimed at appearing on users' mobile devices.
Becase TikTok is used by many users of different age groups who have mobile phones, it has established itself as an important platform in a mobile marketing strategy.
Viral Capacity
TikTok allows you to let your creative side shine and provides great potential to go viral with your videos. Authenticity and quality are key to achieving this.
Tips for Implementing Your Inbound Marketing Strategy With TikTok
Study Your Target Audience
Do your potential customers use TikTok? This is the first question you have to ask yourself if you are thinking of establishing a presence on this platform. Many companies believe that they will get better results by being on more sites, but this is far from the truth. It is useless to have a presence in digital channels where your target audience is not present. Rather, it is better to optimize your strategy and allocate your resources to places with potential.
In the same vein, don't prematurely disregard implementing a strategy on TikTok if your audience is older. As we've mentioned, it can greatly enhance your inbound marketing strategy.
Optimize Your Account
If after analyzing your audience you have determined that it is worth developing an inbound marketing strategy on TikTok, the next step is to create an account in the app.
We recommend that, if you already have a presence on other networks such as Instagram or Facebook, you use the same username to make it easier for your audience to recognize you.
When optimizing your profile, you should keep the aesthetics in mind; add an attractive description and an image that represents your company or brand.
Create Your Strategy
Now it's time to design your TikTok strategy. At this point, looking at the competition can be very useful if you are not familiar with the content that is usually shared on this social network. Remember that, as is the case with any social network, the quality of the content will be key.
Don't forget that this network is largely based on video and that being dynamic and attracting attention are important characteristics that will help position your brand.
Use Hashtags
Hashtags are important for any social network, and TikTok is no exception. Users search for content with them, so they will help you reach your intended target audience.
To choose the best hashtags, you should first perform intense keyword research to see which ones your target audience uses the most.
Lean On Advertising
TikTok also provides space for brands to advertise on the platform. You can choose between different placement options for your ad in the application. The ad price is usually similar to what is found in other social networks.
Leverage Influencer Marketing
On TikTok, like on other social networks, you will not only be able to index ads on the platform but you will also have the opportunity to contact influencers to become ambassadors of your brand or collaborate with you.
Analyze Your Results
After your inbound marketing strategy on TikTok has been implemented for some time, you should analyze the results. This will be the best way to know if your actions are working or if they need to be optimized. Analyzing the number of comments, "likes", and followers will be the key.
