By Berta Ventura, on 27 July 2022
The term brand awareness refers to the level of notoriety that a brand has among the public. If consumers associate positive values with your company and perceive it as different from the competition, it is a sign that your brand awareness is high. And high brand awareness increases your chances of sales, your reputation, and your ability to build a loyal customer base. There are many ways to build brand awareness. Using Facebook Ads is one of them.
If you want to learn about how managing Facebook Ads fits into your overall advertising strategy for generating awareness for your brand, this article is for you!
How to Use Facebook Ads to Generate Brand Awareness
Using Facebook Ads is one of the best ways to increase your brand awareness. Facebook Ads will show your ads on Facebook, Instagram, Facebook Messenger, and the Audience Network.
Facebook Ads brand awareness strategies are focused on reaching users who are not yet familiar with your brand. They are considered to be at the top of the funnel. At this point in the customer journey, the consumer begins to search for a solution to his or her problem and comes across a large number of brands that can help him or her. Facebook Ads campaigns will help position you above your competitors.
The goal of Facebook Ads brand awareness campaigns is to reach as many people as possible so that they get to know you and become familiar with your brand and what it offers.
How to Create Brand Awareness Campaigns in Facebook Ads
To start creating your awareness campaigns on Facebook Ads, you will have to open the Facebook Power Editor tool and click on the "Create" tab that appears in green. A window will immediately open with two sections: "Create new campaign" and "Use existing campaign". You should click on the first option and select "brand awareness".
In the next phase of creating the campaign, you will need to segment the audience you want your ad to reach. Remember that your goal at this point is not to close a sale, but to educate potential customers and connect with them. When segmenting them, you should take into account generic and specific demographic data, behaviors, interests, and similar audiences.
Finally, you will need to choose the type of ad you want to create. You can choose from a photo, video, sequence, canvas, and more. To be successful in advertising on Facebook, you need to be patient and analyze the results of each campaign to then be able to apply those learnings to future campaigns.
Other Ways to Generate Brand Awareness on Facebook
Use Facebook Posts to Raise Awareness of Your Brand
All brands started small at some point, so social networks are not off-limits even if your company is new. However, it is important to have a well-designed brand image and a well-defined intention of who you want to reach with your posts before you start posting.
Create Videos for Your Facebook Ads
Nowadays, videos are more impactful than images. Publishing ads in video format could increase the success rate of your campaign.
Offer Information About Your Brand and Services
Along with the valuable content that you post to your Facebook account that will help you improve your brand's reputation and authority, you can also include posts that explain what your products and services are about.
In addition, you can help consumers get to know your products or services better by linking back to your website in your posts and biography. This way, you will make it easy for the public to access more information about what you offer.
Leverage Content Marketing
Keeping your Facebook account active is the key to generating awareness. Otherwise, your audience will forget about your brand. Publish regularly and at the time that performs best for your brand. Remember to create a variety in the content you post as well. You can switch between videos and photos as well as reels and stories.
Keep in mind that it is not necessary for your content to always be original, you can work with content creators or carry out sweepstakes with other brands. This way you can even make yourself known to their followers and increase your reach.
Something that can work very well to increase your brand awareness, depending on the sector in which you work, is if experts in your field provide your audience with valuable information.
Engage Your Audience
Encouraging your followers to comment on your posts and asking for their feedback is a great way to increase your awareness, as your users will view your brand as one that cares about their opinion and puts them at the center of your strategy. Including CTAs (Call to Actions) in your posts, polls in your stories, and responding to their comments are excellent ways to engage your audience with your brand.
Keep Your Statistics in Mind
As we said before, analyzing your campaign results on Facebook is essential for you to be able to monitor what works best and what doesn't produce results. Facebook provides statistics to help you analyze the general performance of your account and each of your posts. By monitoring them, you can understand how many users you are reaching with your posts, how many posts users are liking, how your audience is growing, and more.