By Berta Ventura, on 9 January 2020
Have you ever thought about advertising on TikTok?
TikTok's popularity has grown a lot in recent years. If your target market is Gen Z, TikTok can be a very interesting channel for your brand. Whether it's creating your own content, working with influencers, or launching a paid advertising campaign, we’ll break down how to use TikTok to promote your brand or product.
3 Tips for Creating Organic TikTok Content
Creating your own content on TikTok is a good way to express your brand’s unique voice. Here are our top three tips for promoting your brand on TikTok with organic content:
Do your research. It is essential that you and your team spend some time getting acquainted with the platform. TikTok is a very fun and informal social media platform. We recommend putting effort into researching and thinking about how you could integrate your brand into this type of content.
Create fun content. One of the keys to TikTok is spontaneity, so you don't need to create sophisticated videos. Take note of brands like Ryanair, Gymshark, and Zara, who all use TikTok in creative ways.
Launch a challenge with a branded hashtag. Branded hashtag challenges are based on encouraging TikTok users to create or recreate content using your branded hashtag. For example, Chipotle achieved great success with the hashtag #GuacDance to promote "guacamole day".
Launch an Influencer Campaign on TikTok
Because Generation Z rejects anything that looks like traditional advertising, working with TikTok influencers can help you connect with this audience.
Promoting your brand with influencers depends on finding those whose audience corresponds to your target audience. There are a number of online tools you can use to search for TikTok bios, brand mentions, and more.
5 Types of TikTok Ads
TikTok already has TikTok for Business, created exclusively for advertisers. Brands that want to use TikTok for Business have five different options for ads:
Infeed Native Content: This format is Tiktok's standard ad format. It is similar to Instagram and Snapchat story ads and supports multiple goals, like clicks to a web page or app downloads.
Topview: These ads appear at the top of users' For You pages, so they see them right when they open the app. Topview ads are the best option for brand awareness because they are designed for wide reach and a high number of impressions.
Brand Takeovers: With this format, a brand takes control of a TikTok account for a day, with images, GIFs, and videos that link to integrated landing pages or hashtag challenges.
Hashtags Challenges: Take advantage of promoted hashtags to generate high engagement.
Branded Effects: similar to Snapchat's 2D and 3D lenses, users can add these to their own content.
In addition to using TikTok to expand awareness for your brand, you can also reach the exact audience you're looking for with its precise targeting options.
We hope these tips have helped inspire you to advertise on TikTok. Let us know your thoughts in the comments!