User generated content (UGC) is a great way for a brand to interact with its audience. While many companies focus exclusively on creating their own content, overlooking content created by users can be a missed opportunity. UGC adds credibility and ex... Read more
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User generated content refers to all unpaid, unsponsored content created by users that mention a brand, its products, or services. This content can come in the form of reviews, comments, or social media posts. Read more
UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you... Read more
Social networks serve as a platform for users to share content, convey values, and express opinions. However, they can also raise concerns for companies since the opinions expressed on various platforms can vary greatly as can the language that peopl... Read more
Social networks are an essential part of any company's marketing because they give you direct contact with your audience and allow you to create a branding strategy that is more intimate and effective. However, you may not be using them to their full... Read more
TikTok clarified that one of its main goals is to make collaboration between brands and creators a breeze. They’re doing it with the introduction of the TikTok Talent Manager Portal within the Creator Marketplace. Find out about this portal and about... Read more
Twitch, owned by Amazon, has become one of the best platforms for streaming with millions of daily active users, leading companies to use it when designing marketing strategies. However, despite its growing success, this platform still generates many... Read more
YouTube Studio is the tool provided by YouTube that allows you to manage your own channel. In it, you can find all the information you need to analyze large amounts of data and boost your video marketing strategy. If you are considered a partner by t... Read more
TikTok is much more than a social media network where you can upload funny dance videos and music. The platform also allows live performances through its TikTok Live function. Here, brands and content creators can interact with their audiences in rea... Read more
More and more social networks are looking for ways to offer their content creators payment for their contribution to the platform. The latest is TikTok's Creativity Program. Although it is still in beta and only available in certain countries, if all... Read more
