Numerical blog: the latest insights to digital marketing and online advertising.
Often overlooked in years past, LinkedIn has come into its own as a powerful marketing channel. This professional networking platform connects business people and entrepreneurs, and the high success rates of its marketing tools means it's certainly w...Read more
Social media has changed the way we interact and communicate with each other, and it has heavily influenced how consumers shop and do business. Currently, there are over 3.2 billion people in the world with a social media account, accounting for 42% ...Read more
If you could have one superpower, what would it be? While the common answers are typically flying or super speed, if you ask a marketer they’ll likely answer telepathy or supersonic hearing. Read more
LinkedIn, the social network for professionals and companies for excellence, has gone a step further with the creation of Pulse, a curious Blogging platform that also acts as a news aggregator, which among other functions, allows all LinkedIn users t...Read more
We know you’ve heard of influencers, but do you know what a microinfluencer is?Read more
When you think about which channels to use in your marketing strategy, you probably don't immediately think about Reddit. However, this social network has a lot of active users and a limitless number of niches and topics.Read more
If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising.Read more
Are Instagram Stories an active part of your brand’s social media strategy? With over 500 million daily active users (aka half Instagram’s total user base), it should be. Read more
Influencer marketing has completely exploded in the last few years. Read more
When it comes to social media marketing, there is a fine line between engaging and annoying. Overly promotional posts can alienate your audience, and bland content can leave your brand with plenty of followers but zero interactions.Read more
