Influencer marketing involves using the profiles of influencers on social networks to advertise a product or service. In other words, influencer marketing is just a relationship between a company and a person who has a relatively high level of visibi... Read more
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In the digital marketing industry, new needs (and therefore new jobs) are constantly popping up. The demand for skills related to digital marketing is growing much faster than the supply of professionals. A great example of this is digital ad traffic... Read more
Social networks are key when it comes to content marketing, as they are a useful channel through which a company or brand can make itself known and maintain a relationship with its customers. However, being present on social networks does not necessa... Read more
TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok... Read more
Social media has changed the way we interact and communicate with each other, and it has heavily influenced how consumers shop and do business. Currently, there are over 3.2 billion people in the world with a social media account, accounting for 42% ... Read more
Marketers are constantly trying to understand how consumers feel about their products, services, brand, and communication tactics via different social media marketing tactics. And between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, manual... Read more
We know you’ve heard of influencers, but do you know what a micro-influencer is? Read more
When you think about which channels to use in your marketing strategy, you probably don't immediately think about Reddit. However, this social network has a lot of active users and a limitless number of niches and topics. Read more
If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising. Read more
Influencer marketing has completely exploded in the last few years. Read more
