TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok... Read more
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Social media has changed the way we interact and communicate with each other, and it has heavily influenced how consumers shop and do business. Currently, there are over 3.2 billion people in the world with a social media account, accounting for 42% ... Read more
Marketers are constantly trying to understand how consumers feel about their products, services, brand, and communication tactics via different social media marketing tactics. And between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, manual... Read more
We know you’ve heard of influencers, but do you know what a micro-influencer is? Read more
When you think about which channels to use in your marketing strategy, you probably don't immediately think about Reddit. However, this social network has a lot of active users and a limitless number of niches and topics. Read more
If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising. Read more
Influencer marketing has completely exploded in the last few years. Read more
When it comes to social media marketing, there is a fine line between being engaging and annoying. Overly promotional posts can alienate your audience, and bland content can leave your brand with plenty of followers but zero interactions. Read more
![How to Use Social Media Holidays [free calendar]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/How%20to%20Use%20Social%20Media%20Holidays%20%5Bfree%20calendar%5D.jpg?width=758&height=396&name=How%20to%20Use%20Social%20Media%20Holidays%20%5Bfree%20calendar%5D.jpg "How to Use Social Media Holidays [free calendar]")
It seems like every time you go on Instagram there’s a new social media holiday. And while I’m always down to join in on the latest National Taco Day or celebrate International Day of Friendship, these hashtag holidays do raise the question: How can ... Read more
An innovation that came out this year from Facebook Ads has been the implementation of Dynamic Creative. Dynamic Creative is a new feature that allows you to automate the preparation of the creative part of ads based on the audience that you’re targe... Read more
