When it comes to social media marketing, there is a fine line between being engaging and annoying. Overly promotional posts can alienate your audience, and bland content can leave your brand with plenty of followers but zero interactions. Read more
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![How to Use Social Media Holidays [free calendar]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/How%20to%20Use%20Social%20Media%20Holidays%20%5Bfree%20calendar%5D.jpg?width=758&height=396&name=How%20to%20Use%20Social%20Media%20Holidays%20%5Bfree%20calendar%5D.jpg "How to Use Social Media Holidays [free calendar]")
It seems like every time you go on Instagram there’s a new social media holiday. And while I’m always down to join in on the latest National Taco Day or celebrate International Day of Friendship, these hashtag holidays do raise the question: How can ... Read more
An innovation that came out this year from Facebook Ads has been the implementation of Dynamic Creative. Dynamic Creative is a new feature that allows you to automate the preparation of the creative part of ads based on the audience that you’re targe... Read more
One of the most common arguments from decision-makers about social ads campaigns is that “social networks don't sell.” But this excuse is old news! There are some items that actually sell very well on social media. The IAB Spain social media study of... Read more
A well-thought-out social media plan is crucial to the success of any brand’s social media marketing. Establishing a solid social media marketing plan allows you to gauge how effective your posts are, and measure them against your overall digital mar... Read more
TikTok is the new kid on the block in the world of social media marketing, and marketers are starting to pay attention. In just a short amount of time, this social network has managed to reach over 500 million users… and, if you're not a Gen Z-er or ... Read more
As a social media manager or social media strategist, you are tasked with designing a successful social media strategy for your brand or company. Developing a great social media plan can make or break your digital marketing plan’s objectives, so it’s... Read more
Promoting your products through your online store is the key to any great marketing strategy because it helps get your business in front of new audiences and re-engage customers. Read more
The best thing about social media is that you get a large number of channels to use. When you use such a cross platform for your business marketing purpose, you automatically increase the chances of getting a large number of traffic towards your busi... Read more
You are probably aware of the massive popularity of social media networking platforms among the public. Like most entrepreneurs, you may be wondering whether to use this trend as a marketing strategy. Taking such a step can be instrumental in helping... Read more
