If you’ve been in the world of social media marketing, specifically Facebook marketing, then you may know that organic branded Facebook page engagement has been steadily declining since 2017. In fact, in 2019, branded page’s only reached out 5,50% of... Read more
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By Dany Ortiz, on 7 August 2020
Instagram Reels: What It Is, How It Works, and How To Create Videos
Instagram has announced a new feature that is aiming to overshadow TikTok: Instagram Reels. With this new feature, users will be able to create short videos using audio and video tracks and share them with their Instagram community. Read more
By Helena Alcoverro, on 6 August 2020
What are Long Tail Keywords? Essential SEO Tips
If you work in the world of SEO, especially if you’re well versed, you’ve heard about the importance of long tail keywords. To newcomers, this term can sound strange, but, you’ll get pretty familiar with it shortly. Read more
We’ve all Googled a product or service, only to find personalized ads with that exact product on different platforms a few days later. This phenomenon is called remarketing, and it is an especially useful advertising format. Read more
If you’ve been on Facebook recently, then you’ll understand the power of Facebook groups. Facebook groups have brought about a new resurgence of use of the social media platform, despite finding itself in the spotlight due to new scandals and news re... Read more
In the world of digital marketing, it seems as if we spend our lives talking about Millennials and Generation Z. But perhaps there is one sector that we’re forgetting about and that still has a lot to say: seniors. Read more
If your brand has an online presence, video marketing will help you boost it. With the addition of new tools and techniques, video content is becoming easier to produce and is loved by users. Read more
In recent years, live videos on social media have become a favorite format among users, and Facebook has led this trend. Its streaming platform, Facebook Live, offers brands a very powerful tool to generate engagement and connect with their audience.... Read more
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato... Read more
Do you do B2B marketing? Well, it's time to rethink your strategy with a new paradigm: B4B, or business for business. Read more
