Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Jessica Bubenheim

International Business at Warwick Business School. Inspired by Social Entrepreneurs.

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Tags: Digital Marketing By Jessica Bubenheim, on 20 Aug 2021

Digital Marketing for Startups

In the world of startups, objectives are difficult to achieve if a new business is not able to communicate its message and value proposition to its target audience. In order to do this successfully, it's necessary to have a digital marketing plan whi...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 30 Jul 2021

Who Are the LOHAS Target Market Segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more

Tags: Online Sales By Jessica Bubenheim, on 30 Jul 2021

Get Keep Grow: How to Apply The Get Keep Grow Funnel

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product market fit, cus...Read more

Tags: Cyberclick By Jessica Bubenheim, on 30 Jul 2021

Motivation In Marketing

Is success and enjoyment at work important to you? What motivates you to perform at your best? Money, recognition, or perhaps flexible working hours? Do you find meaning in your job? Is it important to you to know and share your employer's goals? It ...Read more

Tags: Online Marketing & Digital Marketing By Jessica Bubenheim, on 06 Jul 2021

10 Digital Marketing Strategies for Your Online Marketplace

In this digital, post-pandemic world, having an effective online marketing strategy is more important than ever. Although having an eCommerce website can be a valuable asset in this regard, an online marketplace can be a great alternative, especially...Read more

Tags: Strategy By Jessica Bubenheim, on 17 Jun 2021

What Is the SME and SMB Market Segment?

The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what counts as an SME or SMB. Sometimes the industry that the company wor...Read more

Tags: Social Media & Social Ads By Jessica Bubenheim, on 26 May 2021

How to Make Money on Instagram and Get More Followers

With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. But beyond just being entertaining, it’s actually possible make money on Instagram. Read more

Tags: Digital Marketing By Jessica Bubenheim, on 18 May 2021

How To Make an Effective Digital Marketing Plan

A digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day to day work. However, just making a plan does not guarantee getting results.Read more

Tags: Happiest Company By Jessica Bubenheim, on 16 Apr 2021

Ikigai: 4 Questions to Begin the Japanese Philosophy on Life Fulfillment

According to Japanese culture, we all have an ikigai (生き甲斐, pronounced ee-kee-guy), a 'path to life fulfilment'.  Japan is known for life practices that lead to longevity and people there have an average life expectancy of 83.7 years. Previous studie...Read more

By Jessica Bubenheim, on 28 Aug 2019

7 characteristics of a smart marketing specialist

Professor of psychology Karl Anders Ericsson, known for his findings on personal success,  has empirically proven that particularly talented specialists are not born, but become specialists through practice. He has found the "magic" threshold for pra...Read more