The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product market fit, cus...Read more

Is success and enjoyment at work important to you? What motivates you to perform at your best? Money, recognition, or perhaps flexible working hours? Do you find meaning in your job? Is it important to you to know and share your employer's goals? It ...Read more

In this digital, post-pandemic world, having an effective online marketing strategy is more important than ever. Although having an eCommerce website can be a valuable asset in this regard, an online marketplace can be a great alternative, especially...Read more

The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what counts as an SME or SMB. Sometimes the industry that the company wor...Read more

With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. But beyond just being entertaining, it’s actually possible make money on Instagram. Read more

A digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day to day work. However, just making a plan does not guarantee getting results.Read more

According to Japanese culture, we all have an ikigai (生き甲斐, pronounced ee-kee-guy), a 'path to life fulfilment'.  Japan is known for life practices that lead to longevity and people there have an average life expectancy of 83.7 years. Previous studie...Read more

Professor of psychology Karl Anders Ericsson, known for his findings on personal success,  has empirically proven that particularly talented specialists are not born, but become specialists through practice. He has found the "magic" threshold for pra...Read more

Nearly one billion people worldwide use WhatsApp to send and receive text messages. In the long term, the mobile messenger service could even overtake Facebook. For this reason, the service is also becoming increasingly interesting for marketing mana...Read more