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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Jessica Bubenheim

International Business at Warwick Business School. Inspired by Social Entrepreneurs.

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Tags: Social Marketing, Social Media & Social Ads By Jessica Bubenheim, on 18 Sep 2020

How to Make Money on Instagram and Get More Followers

With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. And beyond just being entertaining, it’s actually possible to make a living and make mo...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 13 Jul 2020

How To Make an Effective Digital Marketing Plan

A digital marketing plan is an essential map to achieving your brand's objectives. It is a tool which will guide all of the marketing activities and day to day work. But just making a plan does not guarantee getting results.Read more

Tags: Happiest Company By Jessica Bubenheim, on 13 Jul 2020

Ikigai: 4 Questions to Begin the Japanese Philosophy on Life Fulfillment

Ikigai (生き甲斐, pronounced ) (ee-kee-gah-ee). According to Japanese culture, we all have an ikigai, a ‘reason for being’ or a 'path to life fulfilment'.  Japan is is known for the life practices that lead to longevity of its people, reaching an average...Read more

By Jessica Bubenheim, on 28 Aug 2019

7 characteristics of a smart marketing specialist

Professor of psychology Karl Anders Ericsson, known for his findings on personal success,  has empirically proven that particularly talented specialists are not born, but become specialists through practice. He has found the "magic" threshold for pra...Read more

Tags: Strategy By Jessica Bubenheim, on 21 Aug 2019

3 ways to start Whatsapp marketing

Nearly one billion people worldwide use WhatsApp to send and receive text messages. In the long term, the mobile messenger service could even overtake Facebook. For this reason, the service is also becoming increasingly interesting for marketing mana...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 14 Aug 2019

4 ways to use humor in your digital marketing campaigns

Whether a little joke, a nice gesture, there are many things that make us smile - or laugh. Unfortunately, many laugh too seldom, and laughter is healthy! There are so many ways and opportunities that can bring ourselves and those around us to laugh ...Read more

Tags: Cyberclick By Jessica Bubenheim, on 29 May 2019

Motivation in marketing

Is success and fun at work important to you? What motivates you to perform at your best? Money, recognition or perhaps flexible working hours? Do you find sense in your job? And is it important to you to know and share the employer's goals? It might ...Read more

Tags: Cyberclick, Happiest Company By Jessica Bubenheim, on 15 May 2019

Emotional data in digital marketing

"The most startling truth is that we do not even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions do not hinder decisions. ...Read more

Tags: Social Marketing, Social Media & Social Ads By Jessica Bubenheim, on 08 May 2019

What are we actually doing on social media?

Social media today, have become routine use in everyday life. Whether it's checking out Whatsapp notifications in the morning, using Instagram to upload a story at noon. The average person will spend more than five years of their lives using social m...Read more

Tags: Content Marketing, Digital Marketing By Jessica Bubenheim, on 17 Apr 2019

3 approaches to influence with content marketing

Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more