The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what defines an SME or SMB. Sometimes the industry that the company works...Read more

Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results.Read more

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more

In this digital, post-pandemic world, having an effective online marketing strategy is more important than ever. Although having an eCommerce website can be a valuable asset in this regard, an online marketplace can be a great alternative, especially...Read more

With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. But beyond just being entertaining, it’s actually possible make money on Instagram. Read more

Professor of psychology Karl Anders Ericsson, known for his findings on personal success,  has empirically proven that particularly talented specialists are not born, but become specialists through practice. He has found the "magic" threshold for pra...Read more

Whether a little joke, a nice gesture, there are many things that make us smile - or laugh. Unfortunately, many laugh too seldom, and laughter is healthy! There are so many ways and opportunities that can bring ourselves and those around us to laugh ...Read more

"The most startling truth is that we do not even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions do not hinder decisions. ...Read more

Social media today, have become routine use in everyday life. Whether it's checking out Whatsapp notifications in the morning, using Instagram to upload a story at noon. The average person will spend more than five years of their lives using social m...Read more

Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more