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There are many elements that influence SEO ranking, and it may seem like controlling them all is mission impossible. But the truth is that you can tackle them step by step. Read more
Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI. Read more
Did you know that your competitors are already using video in their content strategy? According to a recent study by HubSpot, 81% of brands are currently doing video marketing. Read more
Social media has changed the way we interact and communicate with each other, and it has heavily influenced how consumers shop and do business. Currently, there are over 3.2 billion people in the world with a social media account, accounting for 42% ... Read more
Marketers are constantly trying to understand how consumers feel about their products, services, brand, and communication tactics via different social media marketing tactics. And between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, manual... Read more
Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior. Read more
A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half. Read more
Landing pages are a crucial element of inbound marketing. They determine whether or not a user will continue to navigate your website or leave immediately. Read more
![The Best URL Structure for SEO [+video]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/url%20structure.jpg?width=758&height=396&name=url%20structure.jpg "The Best URL Structure for SEO [+video]")
When talking about on-page SEO, we often focus on techniques used to optimize headlines, meta descriptions, or content. But there is something else that can have a big impact on your website’s positioning on search engines: the URL structure and site... Read more
It’s no secret that in 2020, virtual events are now more popular than ever. Read more
