Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h... Read more
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Banners are to digital advertising what billboards are to outdoor advertising: a basic and ubiquitous format, which can both saturate and achieve great results. Let's take a look at what exactly a banner is and what types there are in digital adverti... Read more
Dropshipping is an extremely attractive fulfillment option for many eCommerce brands. That’s because dropshipping requires less upfront investment and means an online shop can be managed from anywhere. If you have online marketing skills but don’t wa... Read more
Podcasting has exploded in recent years and is one of the most versatile content types available. While podcasts are incredibly popular, the marketplace is still full of opportunities when compared to say, blogging: there are over 600 million blogs a... Read more
Making a great advertising campaign is not only a matter of creativity but also of smart strategy. Read more
In marketing, as in life, it is important to know not only yourself but also those around you. That's why no strategy is complete without a thorough analysis of the competition. Read more
A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of? Read more
Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy.... Read more
When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se... Read more
Hubspot is one of the most comprehensive marketing solutions available. It is usually associated with action automation, but it also has a sales component that helps consolidate all the information about current and potential customers: Hubspot Sales Read more
