Generating leads is a crucial step in any inbound marketing strategy. It’s only the beginning, however, in nurturing leads into paying customers. And that process requires tracking and guiding your leads each step of the way. Read more
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Marketing your products or services requires strategic planning and execution. And knowing who your target customer is helps define that marketing strategy. Yet so many brands fail to identify and market to their true target customers. These are the ... Read more
Standing out and getting noticed isn’t easy in today’s crowded marketplaces. Niche marketing can and does change that for some brands. By finding ways to differentiate and communicate with niche audiences you too can attract new customers and build a... Read more
Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under... Read more
In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ... Read more
Webinars have become a key piece in many inbound marketing strategies. With more online activity than ever before, webinars can be excellent lead generators for brands and provide more value for users. Read more
We all know how much first impressions matter. Like it or not, we’re programmed to decide whether we like something extremely quickly and for reasons not always obvious, even to ourselves. And the same applies to your Instagram account. With Instagra... Read more
In the past few years chatbots have become immensely popular. In fact, statistics indicate that by the end of last year 80% of companies were using chatbots and 50% were planning to invest more in chatbots moving forward. This automated method of cus... Read more
Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S... Read more
It's easy to see that Covid-19 and the ensuing safety lockdowns and confinement periods have disrupted almost every aspect about life that we know. With more people than ever staying home, more users have turned to content to take their time. Because... Read more
