Social networks are key when it comes to content marketing, as they are a useful channel through which a company or brand can make itself known and maintain a relationship with its customers. However, being present on social networks does not necessa... Read more
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Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own... Read more
Google My Business is a fantastic way to get your business noticed by customers who are already looking for what you offer. By creating and updating your Google My Business (GMB) profile you can reach new customers using the world’s largest search en... Read more
Marketing on Instagram day in and day out can lead to a stall in your creativity—it happens to all of us. One way to reignite the creative energy and gain inspiration is from checking out other Instagram accounts. Social media marketing is all about ... Read more
If we look for the key to the success of many marketing campaigns, we often see that the secret is not incredible innovation or a huge budget, but simply having a good measurement strategy and following it. A dashboard is an information management to... Read more
Marketing to anyone and everyone just isn’t effective, let alone efficient. Products or services that appeal to a 43 year old mother of three probably won’t appeal to a 19 year old male student. Then again maybe they do! Read more
TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok... Read more
If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO. We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy. Read more
Growth marketing is all about expanding your reach and increasing profits. While it may be comfortable to repeat marketing efforts and enjoy continuous yet similar results, businesses need growth to stay competitive. But what exactly is growth market... Read more
Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ... Read more
