There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat... Read more
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In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies... Read more
Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage... Read more
The community manager is a common position in the world of digital marketing. Their role is essential for a good relationship between brand and its followers, but it has undergone a lot of evolution since this position was created. Because of this, w... Read more
Have you used Pinterest Ads? Although it may not be the most talked about social network in digital marketing, the truth is that Pinterest offers very interesting possibilities and its ads can help you achieve your marketing objectives. That said, le... Read more
Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact... Read more
Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal... Read more
Implementing an effective digital marketing strategy is vital for creating brand awareness. It can help consumers get to know your brand, develop trust and loyalty, and create positive associations with your products or services. Read more
In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe... Read more
Network marketing is a marketing strategy that has been around for many years and is based on the distribution and sale of products through individuals. For brands, network marketing can be a great way to leverage the power of word of mouth and save ... Read more
