The phrase, “a picture is worth a thousand words," is especially true in marketing. Read more
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Having numerical data is imperative to understanding if your marketing strategy yields is yielding beneficial results. One metric you can monitor is called call tracking. Read more
Did you know... segmenting your email marketing can increase your open rates by 203% according to Hubspot? Read more
In digital marketing trends, big data and analytics are two of the most innovative sectors of the marketing world today. According to a report by DataToBiz, global big data market revenues will exceed $100 billion by 2027. Read more
Digital marketing is a way to reach the right users at the right time... or at least that's the theory. But the truth is that if you limit yourself to segmenting your campaigns with demographic data, you may be missing out on opportunities. Read more
In marketing, we always try to anticipate trends. This is the only way to adapt to a constantly changing industry and to reach future customers wherever they are. Read more
Click to call, or CTC, is a service that many companies are offering, since it allows users to get in touch with them quickly and easily. CTC is also a way for a company to get a users' phone number. Read more
The world of marketing and advertising continually evolves and innovates. In this context, technology is a great ally of brands when it comes to offering consumers new experiences, and 3D advertising is an example of this. So much so that this form o... Read more
Instagram is a very powerful tool for connecting with an engaging and responsive community. According to Instagram data, more than 80% of its users follow some type of brand on the platform. Read more
Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh... Read more
