In the ever-evolving world of digital marketing, one term remains constant: SEO. Whether it's for optimizing blog posts for Google or videos for YouTube, SEO forms the backbone of visibility and reach in the vast expanse of the internet. SEO, or Sear... Read more
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Do you aspire to understand your customers better and deliver precisely what they need? Look no further than clustering! This ia a powerful technique that can help you achieve your goal by leveraging data science. In this article, we will explain wha... Read more
If you’re involved in ecommerce, this article is for you! Imagine yourself browsing through platforms like Amazon, Netflix, or Spotify. You often come across recommendations for products that catch your interest, movies or series you might enjoy, or ... Read more
Twitch, owned by Amazon, has become one of the best platforms for streaming with millions of daily active users, leading companies to use it when designing marketing strategies. However, despite its growing success, this platform still generates many... Read more
In data science and machine learning, time series forecasting is essential, especially when applied to companies and their operations. In this article, we will explain the concept of time series forecasts and discuss why implementing them in your bus... Read more
Predicting churn rate is one of the essential applications of Data Science for startups. By identifying customers who are likely to stop purchasing or unsubscribing from a service, businesses can take proactive measures to retain them. In this articl... Read more
Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or... Read more
Data science is a widely discussed term in marketing, but there is often some confusion regarding its precise definition. Many wonder if data science is synonymous with data mining and what professionals in this field are called. How does big data fi... Read more
Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies. Read more
Seasonal marketing is a great example of how to take advantage of opportunities in a business. In the advertising world, seasonality is defined as times of the year when the demand for a product or service alters, and either increases or decreases. T... Read more
