Did you know that Facebook Marketplace has become one of the most profitable channels for selling products? It provides an alternative for entrepreneurs, SMEs, or any business that wants to boost its sales. But what makes it different from other chan... Read more
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More and more companies, regardless of their size, are opting for an online or ecommerce business model. Out of concern for the environment or the desire to save money, among other factors, many are becoming more interested in selling and advertising... Read more
If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing", but as our understanding of marketing evolves, new theoretical models are emerging. The 4Cs of marketing are consumer, communication, cost, and conve... Read more
In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing an effective advertising copy to accompany the more visual part of your ad is crucial to get your brand's message across, communicate your camp... Read more
According to Japanese culture, we all have an Ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an Ikigai is not about aligning the four vocational elements of what you love, what the world needs, what you are good at, ... Read more
More and more social networks are looking for ways to offer their content creators payment for their contribution to the platform. The latest is TikTok's Creativity Program. Although it is still in beta and only available in certain countries, if all... Read more
Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results. Read more
Until now, any brand that wanted to advertise through TikTok had two options. They could contact TikTokers and reach an agreement to have them advertise their brand's products or services, or the brand could create their own content and advertise thr... Read more
Keeping up with all the technological tools that can help you execute specific tasks, either within digital marketing or any other area, is very complicated. However, there are platforms like ProductHunt that can help! Read on as we explain what this... Read more
PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th... Read more