Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or... Read more
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Data science is a widely discussed term in marketing, but there is often some confusion regarding its precise definition. Many wonder if data science is synonymous with data mining and what professionals in this field are called. How does big data fi... Read more
Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies. Read more
Seasonal marketing is a great example of how to take advantage of opportunities in a business. In the advertising world, seasonality is defined as times of the year when the demand for a product or service alters, and either increases or decreases. T... Read more
Maintaining satisfied and well-attended customers is one of the foundations of any company and any inbound marketing strategy. It is crucial to have effective customer service software to support you in achieving this goal. Today, Zendesk and HubSpot... Read more
With 50% of people on Instagram following at least one business page and more than 1.5 billion monthly active users, it's safe to say Instagram is a massive marketing tool, which 72% of businesses say is important for their marketing strategy. That b... Read more
Google Analytics is a free web analytics tool which can be used in digital marketing to measure and analyze the performance of a site and the traffic it receives to make better decisions. The latest version of this platform is Google Analytics 4. Sta... Read more
YouTube Studio is the tool provided by YouTube that allows you to manage your own channel. In it, you can find all the information you need to analyze large amounts of data and boost your video marketing strategy. If you are considered a partner by t... Read more
Among the many marketing plans, the ones related to gaining consumer trust are some of the most important. This is mainly because without this trust, consumers will not bet on the product or service offered by a brand and will go to the competition. Read more
In order to improve the SEO positioning of your website, it is important that the content you create is of interest and includes relevant keywords. However, many websites carry out content marketing strategies that abuse keywords and end up creating ... Read more
