Social Marketing

AI on TikTok: How to Use It to Grow Your Account

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By Chantal India, on 5 October 2023

Did you know that you can use Artificial Intelligence on social networks like TikTok to help you improve the results of your strategies on these platforms? In this article, we are going to tell you about all the AI tools you can use to boost your presence on this social media platform. Let's get started!

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Script Generator: Artificial Intelligence Comes to TikTok

Let's start by taking a look at the Artificial Intelligence that TikTok itself has decided to include in its functionalities. Script Generator is a free AI-powered TikTok tool whose function is to help advertisers create videos.

By entering the company and product name, the product description, and some hashtags, Script Generator will generate a script in a matter of seconds. The script includes as tagline, CTAs (calls to action), sound and visual elements can be included, and more.

The advertiser can choose whether to have the AI generate a script for a 15 to 30 second videos or for 31 to 60 second long videos.

At the time of publishing this article, Script Generator is only available to users with a TikTok for Business account and can be located in the TikTok Creative Center. Moreover, you can only give directions in English and the scripts they generate are also in English for now.

How to Start Using a Script Generator

If you want to experiment with this TikTok Artificial Intelligence, below is a step-by-step guide on how to use it.

  1. Click the Sign in button in the upper right corner of the Creative Center using your TikTok for Business account.

  2. Select the Creative Tools option in the top navigation bar and then click Script Generator.

  3. Choose your industry.

  4. Enter your brand name and, if you wish, also the name of your product or service.

  5. Write a brief description of what you offer so that the AI has more context and can provide a better result.

  6. Expand the Advanced Settings section and choose the video format you want.

  7. Enter up to a total of five keywords that you would like to appear in the script.

  8. Select the length of the video.

  9. Click Generate Scripts.

  10. Script Generator will offer you three script options. From there, you can choose the one that best suits your brand and objectives.

  11. You can copy the script to your clipboard and hit Generate more if you want to view more script options.

TikTok recommends using the CapCut tool (although you can use any other video editing tool) to transcribe the scripts (scripts) and convert them into videos, since Script Generator is not a video creation tool, but a scripting tool.

How to Use ChatGPT for TikTok

Script Generator is not the only marketing AI you can use in your TikTok strategies. Surely you know of ChatGPT, the free AI tool created by OpenAI, but did you know that it can be very useful for your social media campaigns? Let's look at some of the possibilities it has for the advertising world.

Inspiration for Video Content

ChatGPT is able to have conversations similar to those you would have with a human being. As a result, it can not only provide data and information, but also creative and engaging responses. If you ask it to give you ideas for videos, powerful advertising phrases, or ideas in general to help you create a marketing strategy for TikTok, it will be able to do so. The important thing is that you give ChatGPT as much information as possible, a good context, and that you speak to it in the second person as if it were a person in charge of putting together a strategy. This way, its response will be closer to your needs.

You can also input a video idea you have developed and use ChatGPT to suggest creative improvements.

Optimizing Your TikTok Campaigns

ChatGPT can not only help you with the creative aspects of a video, but also with some more technical ones. For example, if you present it with your performance metrics on the platform, AI can identify preferences and patterns in the history to suggest future changes that may be helpful, such as modifying video length, narrative technique, and editing.

Other AI Tools That Will Help You Grow on TikTok

  • Ocoya: This AI marketing tool can create images, edit your videos, write texts, and monitor your performance on TikTok. Brands like Pepsi are already using it in their social media strategies and it is available in 26 languages. You can use it for platforms such as Instagram, Pinterest, Twitter, etc.
  • Rapidtags: This tool finds the best hashtags to help you grow on the platform.
  • Synthesia: This is one of the most popular AI tools for marketing in the field of video generation. It has many customization features so you can create videos tailored to your needs. With it, you can make unique and very economical videos that are consistent with your brand image.

Keep in mind that Script Generator, ChatGpt, and the other tools are still machines trying to generate texts as a human would, but what they generate can have mistakes. Therefore, it is important that you review the generated texts and ideas. These tools are great allies for marketers in the creative and technical development of a campaign, but they are not a substitute for them.

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Chantal India