Product marketing is an essential part of the success of a business. Unlike other marketing efforts that aim to generate leads and move them through the sales funnel, product marketing focuses on helping existing customers understand the product and ... Read more
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Social networks are an essential part of any company's marketing because they give you direct contact with your audience and allow you to create a branding strategy that is more intimate and effective. However, you may not be using them to their full... Read more
If you work in virtually any company, you know that switching between different applications and software is common when working on a project. This can be time-consuming and lead to errors on different platforms. That's why we want to discuss how int... Read more
The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB, which can depend on their industry. That being ... Read more
Consumer needs are the driving force behind every purchase decision. When a person has a need, they are looking for a product or service that will satisfy that need. Keeping up with consumer needs is critical for any company that wants to be successf... Read more
In today's digital age, consumers are bombarded with marketing messages from all sides. It’s more important than ever for brands to find ways to stand out from the competition and engage with their target audience meaningfully. In this article, we wi... Read more
Whether you are a budding entrepreneur or an established business owner, conducting a PESTEL analysis or an external analysis is essential to anticipate potential problems, adapt to new circumstances, and define your overall strategy. In this article... Read more
TikTok clarified that one of its main goals is to make collaboration between brands and creators a breeze. They’re doing it with the introduction of the TikTok Talent Manager Portal within the Creator Marketplace. Find out about this portal and about... Read more
More and more companies recognize the value of utilizing artificial intelligence in their marketing efforts, as it significantly simplifies various tasks. In this context, a remarkable technology called Midjourney has emerged, offering a simplified p... Read more
As an aspiring YouTuber or a seasoned digital marketing professional, you've likely asked yourself, "How can I get more views on my YouTube videos?" This question, both simple and complex, is a common concern in the world of digital marketing. On the... Read more
