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A CRM (Customer Relationship Management) is software that helps companies manage and organize customer relationships. Though there are many such platforms on the market, HubSpot and Pipedrive are among the most popular. If you are trying to decide be... Read more
Within content marketing, there is a position that's key to successfully carrying out communication strategies and content generation. This figure is the content marketing manager. Read more
A demand side platform, or DSP, is a software that lets advertisers buy advertising with the help of automation. It's a type of online advertising where ad space is bought in real time, in different formats and on various websites, in order to connec... Read more
There are many marketing metrics that let you know when a strategy is effective or not. One of these is Monthly Recurring Revenue or MRR, which is key for companies with a subscription-based business model. Read more
Programmatic advertising, also known as programmatic ad buying, involves using a platform equipped with advanced technology to buy online ads in real time in different media and formats for different websites. To make this ad buying much simpler and ... Read more
Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c... Read more
Every company desires its marketing efforts to resonate with the public and grab their attention. However, not just any audience will do; rather, it is crucial to target individuals who genuinely have an interest in your products or services. To iden... Read more
A CRM is an essential tool for the marketing and sales teams of any company. However, the current market offers a wide range of brands providing this service, making it challenging to choose between them. Two highly popular options known for their ef... Read more
Customer relationship management (CRM) is a combination of practices, strategies, and technologies used to manage and analyze customer interactions. It usually includes the analysis of data collected from a number of customer touchpoints, such as web... Read more
For a long time, outbound marketing was the primary strategy used by companies to attract customers. This method, which relied on direct calls, media advertising, and billboards, among others, gradually lost strength (though it did not disappear comp... Read more
