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Push notifications are a valuable tool in marketing strategies when used effectively. They allow for clear and direct communication with users. But what exactly are push notifications, and how can they be optimized for great results? Read more
In the marketing and advertising world, there are a variety of approaches to messaging; some messages are more direct and aggressive, while others are more subtle. Among the later, the most subtle type is subliminal messages, which tap into the publi... Read more
One great thing about email marketing is its versatility. It can be used to reach your audience at different stages of the conversion funnel, from generating leads to nurturing customers. It can also be adapted to companies of all sizes, from small b... Read more
In today's digital age, consumers increasingly demand convenience and flexibility when it comes to shopping. As a result, businesses of all sizes are looking for ways to bridge the gap between online and offline experiences. One marketing plan that's... Read more
Although there are studies that say that the use of cell phones should be limited to two hours a day, it is estimated that the average is almost five hours and that about half of that time is spent on social media. This has led Instagram to have a ne... Read more
Product marketing is an essential part of the success of a business. Unlike other marketing efforts that aim to generate leads and move them through the sales funnel, product marketing focuses on helping existing customers understand the product and ... Read more
Social networks are an essential part of any company's marketing because they give you direct contact with your audience and allow you to create a branding strategy that is more intimate and effective. However, you may not be using them to their full... Read more
If you work in virtually any company, you know that switching between different applications and software is common when working on a project. This can be time-consuming and lead to errors on different platforms. That's why we want to discuss how int... Read more
The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB, which can depend on their industry. That being ... Read more
