Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others that you’re up to date with industry trends. HubSpot Certifications are free courses that help people advance their knowledge of digital marketing met... Read more
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User generated content refers to all unpaid, unsponsored content created by users that mention a brand, its products, or services. This content can come in the form of reviews, comments, or social media posts. Read more
UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you... Read more
In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in! Read more
Neuromarketing can give marketers important insights, like how ads influence a person's decision process, how pricing affects a consumer's willingness to make a purchase, or the factors that impact consumer behavior. Neuromarketing examples are all a... Read more
Though not directly related to marketing, employee happiness in the workplace is a very important thing for companies to prioritize. Happy employees are more productive and motivated, and one of the most important positions that can help a company en... Read more
Should you create a push or pull strategy? This is an important decision in digital marketing. Read more
Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha... Read more
Attracting customers and then building long-term relationships with them is one of the best ways to maintain your company's success for many years. To achieve this, customer service is absolutely essential. Read more
Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome... Read more
