Landing pages for ecommerce are specific pages within a website designed to attract leads (potential customers) from various marketing channels, such as Google ads, newsletters, or social media links. The goal is to encourage these leads to take a sp... Read more
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In the world of marketing, there are different types of companies: those that develop an inbound marketing strategy, those that create branding strategies, and those that implement both independently. However, few companies actually combine these two... Read more
In the world of data-driven marketing, businesses strive to connect with potential customers and maximize their return on investment (ROI). In this complex landscape of growing data science, dimensionality reduction is a powerful tool to help busines... Read more
Green marketing is the development, marketing, and distribution of products designed to minimize negative effects on the environment. It is considered one of the biggest marketing and business trends, and falls within the scope of corporate social re... Read more
Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ... Read more
The launch of ChatGPT has brought about many changes in businesses. These companies are not only incorporating it into their work dynamics but also into the products and services they release to the public. HubSpot is a real example of this inclusion... Read more
Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an essential tool in digital marketing, where actions such as tracking web traffic or analyzing sales data are necessary. They help you determine the direction to... Read more
In the fast-paced world of digital marketing, businesses must be prepared to handle sales objections at any stage of the customer journey. In this article, we will discuss the importance of sales objections and effective strategies for overcoming the... Read more
Artificial Intelligence is booming. More and more companies are opting for it including Google, which is developing Google Search Generative Experience. This is a new search experience facilitates the entire information gathering process thanks to AI... Read more
When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca... Read more
