Artificial intelligence is a tool that has arrived to simplify and expedite many repetitive, routine, and tedious tasks, enabling optimization and automation without the need for human intervention. One field where AI-equipped tools are playing a sig... Read more
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When we talk about HubSpot properties, we refer to the key information stored about customers on the platform. Some properties are automatically filled in by HubSpot, while others need to be completed by the company. There are default properties (som... Read more
A short-term sales strategy is one aimed at achieving immediate results, typically within a day to a month in the realm of marketing and sales. The actions taken by the sales team to sell in the short term (which we'll explore here) are specific acti... Read more
In the past year, your digital marketing strategy has likely evolved and adapted to new market trends, and you’ve likely noticed a shift in the brand-consumer relationship. Read more
Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ... Read more
Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more
Google Ads is introducing a new campaign format in response to evolving consumer behaviors and video content trends. These advertising campaigns are meant to drive demand. In this article, we'll go into the details of these new campaigns and guide yo... Read more
Numerous brands have embraced influencer marketing as a strategy to boost brand awareness. Nevertheless, in recent times, the concept of "deinfluencing" has gained popularity. This trend involves critiquing consumerism and specific products or servic... Read more
Is success and enjoyment at work important to you? What motivates you to perform at your best? Money, recognition, or perhaps flexible working hours? Do you find meaning in your job? It might be worth thinking about these questions in relation to mot... Read more
To design an effective inbound marketing strategy, it's helpful to gain inspiration from examples and success stories of other brands. Read more
