Online Sales

Crafting Your Sales Pitch: 25 Phrases That Sell

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By Ester Solsona, on 9 April 2024

The sales pitch is the script that sales representatives have and use to engage with potential customers and close deals. This speech is crucial in a sales strategy, as it can influence whether a customer says yes, considers the offer, or outright declines it.

* Learn the 10 most important questions to ask your sales team that will help  you create relevant and valuable inbound marketing content for your buyer  persona! 

Crafting Your Sales Pitch

Best Phrases for Closing Sales

There are phrases that should be included in a sales pitch because they can help achieve a positive response. Here are some of the best ones:

  • "If you're not convinced, we'll refund your money."
  • "You won't find it cheaper anywhere else."
  • "If you find it cheaper elsewhere, we'll refund the difference."
  • "It's the most comprehensive product/service on the market."
  • "Our product/service is a market leader."
  • "Our product/service is synonymous with quality, durability, reliability, etc."
  • "This product/service is tailored for you."
  • "Enhance your daily life with a product/service tailored for you."
  • "See what our satisfied customers say about this product/service."
  • "Feel the confidence only our brand can provide."
  • "Turn obstacles into opportunities."
  • "Discover how you can save time and money with us."
  • "Turn problems into solutions with our help."
  • "Get the results you've been looking for."
  • "Discover the secret behind our customers' success."
  • "Join thousands of satisfied customers."
  • "If you make the decision now, you can get a special discount."
  • "Don't miss out! This offer/promotion is for a limited time only."
  • "We're here to answer all your questions and help you make the best decision."

Any of these phrases can be included in a sales pitch, but they should always be delivered naturally and spontaneously.

Most phrases emphasize the quality of the product or service offered, the temporary nature of the offer to create a sense of urgency, positive feedback from other customers, or the usefulness of the product or service as a solution to a problem.

Tips for Elevating Your Sales Pitch

In addition to using the right phrase at the right time, there are a series of practices or tips that can also help create the perfect sales pitch.

Tailoring the Sales Pitch to the Customer

Although having a script can help, it should not be strictly adhered to, nor should the same standard pitch be used with all customers. All customers are different, and there should be room for improvisation and adaptation, leading to a more personalized sales pitch. In fact, when the customer feels unique and understood, the chances of closing the sale increase.

To avoid relying solely on improvisation, conduct research about your customers and develop a buyer persona to understand what they expect from your brand and what their needs and concerns are, making it much easier to tailor the pitch.

Establishing a Connection with the Customer

It is very common to focus the pitch on the product or service and start talking about it right away. However, this is a mistake because it does not allow for a connection with the customer, who may feel pressured, leading to a rejection of any offer. Starting the conversation with a topic unrelated to the company and the product or service it offers makes it easier to establish that connection and gain the customer's trust.

Changing the Sales Approach

Typically, when a customer seeks a product or service, they do so with the intention of meeting a need or addressing a pain point. Based on this, the product or service should be presented as a solution.

Emphasizing Emotion in the Pitch

No matter how well-crafted your pitch is, it will not have an impact on the customer if it lacks emotion. Emotions should be conveyed (in a relevant and meaningful way) for customers to empathize and feel invested in the pitch. It's also important for the sales representative to show some passion and enthusiasm for the product or service they are offering.

Listening and Answering Questions

It is essential to always listen to the customer, as they may have questions and concerns about your product or service. For this reason, avoid using a closed sales pitch because it does not leave room for these inquiries.

Questions can also be asked to the customer to get to know them better and identify any needs or desires that may open up a sales channel.

Handling Objections

Some customers may have questions or be hesitant to pay for a product or service, so it is important to handle sales objections effectively and to respond politely and professionally.

Typically, objections to the product or service are related to price, time, authority, or need, but one must be prepared for any situation.

In conclusion, a sales pitch is essential to convince the customer that your product or service is the best on the market and is necessary in their daily life, but it must be, above all, flexible and adaptable.

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