Unlike inbound marketing, which relies on indirect methods to obtain customers, outbound marketing refers to the direct communication techniques that a company uses to generate leads. Read more
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Product videos are a type of content widely used within video marketing strategies, especially since consumer habits have changed and online shopping has increased. This has led brands to come up with ways to show their products in eye-catching and a... Read more
A digital marketing consultant is a professional tasked with advising companies on enhancing their digital marketing strategies, boosting their online business promotion, and effectively reaching potential customers. In essence, they conduct a compre... Read more
Digital marketing offers endless possibilities when it comes to attracting attention to your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inter... Read more
Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if... Read more
Social networks like TikTok and Facebook have long had their Ads Libraries, yet Google, until recently, did not provided this valuable tool for advertisers and marketers. However, in March 2023, the company finally introduced the Google Ads Library—a... Read more
Many companies employ the SPIV program as a means to incentivize their sales and marketing teams. This strategy is primarily aimed at boosting sales. However, what exactly is SPIV in sales, and how does it work? Read more
Inbound marketing is a commercial method that consists of attracting customers using content of value that will be of interest to the potential customer. Unlike outbound marketing, which uses more invasive and direct techniques, inbound marketing aim... Read more
Natural Language Processing (NLP) continues to reshape how Google understands and ranks content. If you're serious about improving or maintaining your page rankings, you should start implementing modern NLP SEO tactics right away. Read more
80% of new leads never translate into sales. Moreover, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers, it takes a holistic analysis of your product-market fi... Read more
