The trends in branding, design, and UX for 2024 reflect the evolution of new technologies and user expectations for websites, emphasizing faster loading times, accessibility, immersive experiences, and modular designs. Moreover, companies are anticip... Read more
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Native advertising is experiencing significant growth as users increasingly seek more organic and less intrusive forms of advertising. Traditional ads face growing rejection for being overly invasive. Considering this, it's likely that companies will... Read more
Programmatic advertising revolutionized digital marketing upon its introduction, and years later, companies continue to increase their spending on this advertising format due to its consistently positive results. Anticipated to remain robust in 2024,... Read more
Undoubtedly, data analysis and big data have led a revolution in the marketing landscape in recent years, fundamentally altering how companies harness information for their campaigns. The common thread among major players in the advertising realm is ... Read more
Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consulting firm Just Connecting, released the "4th Annual Algorithms Research." This study looks into the functioning of LinkedIn's algorithm, focusing on the key fa... Read more
Artificial Intelligence platforms are currently in high demand, particularly those related to content marketing. It's no wonder, because they are great allies for companies when preparing advertising campaigns, as they help teams to streamline proces... Read more
Marketing is a field that changes constantly, and what has worked in 2023 or made your business take off, may no longer work in 2024. Therefore, it is essential that you are always updated on the latest trends in digital marketing. Read on to learn a... Read more
Technology already permeates many parts of our lives, often giving us the feeling that we could no longer live without it. Especially at work, technology helps us optimize, streamline and improve processes. In this context, MarTech is gaining momentu... Read more
Artificial Intelligence is not the future of video marketing, it is the present! The fact is, more and more video editing tools are including AI and companies are increasingly using AI in digital marketing. Although its use is more common in areas su... Read more
Artificial intelligence is a tool that has arrived to simplify and expedite many repetitive, routine, and tedious tasks, enabling optimization and automation without the need for human intervention. One field where AI-equipped tools are playing a sig... Read more
