If you're making an effort to be on TikTok, you're probably looking for ways to make your content and account as successful as possible. And while the actual content you're publishing will be the key to any social media strategy, publishing that cont... Read more
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Digital marketing offers endless possibilities when it comes to attracting attention to your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inter... Read more
Two-way communication happens when the recipient and the sender of a message exchange roles continuously. In marketing, this happens when a brand sends a message, the consumer responds to the message, the brand reacts to the consumer's response, and ... Read more
Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an... Read more
Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion. Read more
If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants? Read more
In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing. Read more
User generated content (UGC) is a great way for a brand to interact with its audience. While many companies focus exclusively on creating their own content, overlooking content created by users can be a missed opportunity. UGC adds credibility and ex... Read more
User generated content refers to all unpaid, unsponsored content created by users that mention a brand, its products, or services. This content can come in the form of reviews, comments, or social media posts. Read more
UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you... Read more
