With their popularity, visual appeal, and shareability, Reels are a surefire way to get noticed on social media. Whether you share or consume them on Instagram or TikTok, you will surely have noticed that there are certain production tricks that crea... Read more
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Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more
Every year, TikTok releases its What's Next report, which outlines upcoming trends based on TikTok's vast data from its global user base. The report highlights popular content categories, emerging behaviors, and creative trends that are gaining momen... Read more
If you're making an effort to be on TikTok, you're probably looking for ways to make your content and account as successful as possible. And while the actual content you're publishing will be the key to any social media strategy, publishing that cont... Read more
Digital marketing offers endless possibilities when it comes to attracting attention to your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inter... Read more
Two-way communication happens when the recipient and the sender of a message exchange roles continuously. In marketing, this happens when a brand sends a message, the consumer responds to the message, the brand reacts to the consumer's response, and ... Read more
Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an... Read more
Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion. Read more
If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants? Read more
In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing. Read more
