Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy.... Read more
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When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se... Read more
If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO. We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy. Read more
Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ... Read more
Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under... Read more
Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S... Read more
Google is continuously making updates to their algorithm and within a given year there are literally hundreds of changes made. Algorithm changes which influence ranking, however, are less frequent. In May 2021, Google is set to roll out its new ‘Core... Read more
Optimizing your site for SEO is a complex task that requires continual updating. However, by consistently following some SEO best practices, you'll see results. While most people think about keywords in plain text, images are not to be overlooked whe... Read more
Ever since mobile searches overtook desktop searches in 2015, Google has made mobile indexing its top priority. These changes have destabilized search engine optimization (SEO). Read more
Link building has been and continues to be an essential SEO strategy for anyone looking to boost traffic. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search... Read more
