SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ... Read more
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In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe... Read more
Voice search has been growing steadily in the past few years. People are increasingly using it to search for things while they are performing other tasks because it’s faster and requires less effort. 1 in 5 searches are now made by voice, according t... Read more
Bounce rate is a metric that every marketing team wants to reduce. As marketers, we want users to engage with our content and websites whether by clicking through, filling out a form, or making a purchase. These user activities signal that our digita... Read more
In marketing, as in life, it is important to know not only yourself but also those around you. That's why no strategy is complete without a thorough analysis of the competition. Read more
Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy.... Read more
When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se... Read more
If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO. We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy. Read more
Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ... Read more
Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under... Read more
